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Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
Does the USP come from the Big Idea?
Or does the Big Idea come from the USP?
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Sean Van Zant posted an update 2 years, 8 months ago · updated 2 years, 7 months ago
What is the best way to use the ‘Power Words’ document?
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First, read through it so you get an idea of what words are there and when they can be used. Then, keep it by your side when you are writing so it can give you ideas of better words to use in your copy. This is especially helpful if you find that you are using the same word or words over and over.
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Okay thank you again Virginia for all your help!
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No kidding, I just stepped away from using it and logged in here to see what’s new and scrolled down here to your post. 😀
It’s not what I would call a “quick reference” type document.
It’s something you’d take your time to peruse while having a bit of copy you’re working on.
Without context it’s merely a passing curiosity (nothing wrong with…Read more
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Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
And how does the Unique Mechanism fit in with the Big Idea and the USP?
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Big idea will come from your USP. Why? Because your unique position is the a great point to communicate. Why should someone buy from you and not your competitor? Well, your USP is the answer, and that should relate to the big idea.
However, the big idea is an exciting, interesting, attention grabbing idea. It is completely separate, but you…Read more
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Sean Van Zant posted an update 2 years, 7 months ago
If you are having trouble getting stuff done and needs some accountability, focusmate is a great solution.
I know I have lots of trouble focusing.
It works through doing a 25 or 50 minute online video session with your “focusmate”
People sign up for a session, and people can join the calendar with you totally randomly.
Or you can sign up for…Read more
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John Ross posted an update 2 years, 7 months ago
Wondering if anyone can help.
I’m looking for ways to do deeper persona research.
I’m not sure how to ask, does anyone know some of the world’s best customer persona builders and anything about their process?
What makes a strong persona?
Would love any and all advice. Thank you
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Virginia Drew replied
The USP is the basis for your marketing because it answers the question “why should you do business with me?”. The Big Idea is unique to each of your products.