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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Introduction to Mind Mapping
Mind Mapping has become more and more popular in internet marketing circles, and is equally useful for all business owners. It allows you to organize your thoughts, create the skeleton of a book, show other people how they fit into a project, and helps with many...
Introduction to Domain Registration and Hosting
In this video, Jill discusses: Factors to consider when choosing a domain name How to determine if a chosen domain name is available How to register the domain Hosting basics/what to look for in a hosting provider Shared vs private SSL Click the image to start:...
Can You Earn an Income Publishing Kindle Books?
Unless you have been hiding under a rock lately (or are not on any online marketer’s list) you have probably been told countless times that Kindle is the new way to make thousands of dollars every month while you sleep. Just upload some books, sit back and let Amazon...
John Carlton – How to Write a Book in 14 Days
During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to follow formula that will get you on your way to becoming a published author and recognized authority in your industry:...
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