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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Format a Manuscript for Publishing
A great way to establish yourself as an expert, make it easier to get media appearances, and grab the attention of your best prospects is to write a book. Self-publishing doesn't have the stigma it used to...you don't have to spend thousands of dollars on books that...
How to Write Your Book
How to write your book…Pretty lofty title, eh? I originally called this post "How to Write A Book". But, there is a world of difference between "a book" and "your book". If you don't believe this, you haven't written your book yet. Just another example of the power of...
Introduction to Public Domain
There has been a lot of talk recently about using public domain work as a basis for content…for websites, books, ebooks, etc. One thing that is very tempting about it is that it is already written and may be copied and used for free with no worry about copyright...
How to Use Video with Email to Promote your Business
Video is a great way to get new customers (by "customers" I also mean "patients" or "clients" or whatever else you may call them) as well as to engage and cement your relationship with your current customers. Of course, if you have a membership site (like Marketing...
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