Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 10 years ago
John Carlton on Copywriting: Features vs Benefits
John Carlton explains the difference between a product’s features and benefits, and why you need to know the difference. Does anyone not […] -
Virginia Drew wrote a new post 10 years ago
Form History Control – Don't lose your posts
Form History Control is a Firefox add-on which runs in the background and saves everything you type into a form. For the Marketing Rebel Club you […]
-
Cartess posted an update 10 years ago · updated 10 years ago
Is the Simple Writing System available for an immediate download, or must I wait for the stuff to arrive in the mail before consuming it? Thanks!
-
John Carlton wrote a new post 10 years, 2 months ago
John Carlton's Best Ads: The One-Legged GolferGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and i […]
-
James Hill posted an update 10 years, 2 months ago · updated 10 years, 2 months ago
G’day,
I have a question regarding leaflet drops or DL size letter box drops. Does anyone have any comments on which is better – running the same copy both size (you never know which side the prospect will see first – or running a front and back – the more you tell the more you sell.
This is for a residential pest spray.
Cheers,
James-
Hi James – This is one of the more interesting questions I’ve had run past me for a while. So congrats for that!
If I was considering putting the same copy on both sides, I’d put in on just one side and leave the other blank. Would save printing money and I find it hard to believe a significant number of people don’t flip anything in their…Read more
-
Thanks for your thoughts Stan!
-
-
Hi James. Yes, test, if you can. You should always be testing, anyway. The “classic” leaflets or postcards I’ve seen biz like this (pest extermination, rug cleaning, etc) use copy that is exactly like a good ad — headline, hook, explanation of benefits/features, offer, pitch, call-to-action. And it takes up every square inch of available space –…Read more
-
Thanks for the advice John.
As Stan mentioned, I was able to rationalise the pros and cons. As you’ve said, it comes back to the more you tell the more you sell.
I’m definitely testing, via dedicated phone number and an offer code (bibs and braces I know).
Though, I thought I’d ask ask the question – it’s the old adage of never being able to…Read more
-
-
Recent Member Lessons
How to Format a Manuscript for Publishing
A great way to establish yourself as an expert, make it easier to get media appearances, and grab the attention of your best prospects is to write a book. Self-publishing doesn't have the stigma it used to...you don't have to spend thousands of dollars on books that...
How to Write Your Book
How to write your book…Pretty lofty title, eh? I originally called this post "How to Write A Book". But, there is a world of difference between "a book" and "your book". If you don't believe this, you haven't written your book yet. Just another example of the power of...
Introduction to Public Domain
There has been a lot of talk recently about using public domain work as a basis for content…for websites, books, ebooks, etc. One thing that is very tempting about it is that it is already written and may be copied and used for free with no worry about copyright...
How to Use Video with Email to Promote your Business
Video is a great way to get new customers (by "customers" I also mean "patients" or "clients" or whatever else you may call them) as well as to engage and cement your relationship with your current customers. Of course, if you have a membership site (like Marketing...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Hi Cartess: Anne is following up with you about this.
Thanks
Virginia