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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
There’s Gold in your Email Signature…
Overview: This short video provides some great ideas to promote your product, your videos, and your website using descriptions and links in your email signature. Are you promoting yourself well in your email signature? You'll probably pick up some good ideas in just a...
Member Call — Using Email to Promote Your Business
I recently spoke with Marketing Rebel Club member Mitch Tarr, owner of Zin Marketing, whose business is strictly email marketing for clients. I wanted to make this call because email is so important in anyone's business, but it seems like it gets harder and harder to...
An Easy Way to Sell Physical Products Online
If you are selling ebooks, MP3's or video instruction, it is easy to do so online. Just put in an order/payment link and a download or "watch here" link. But, what do you do if you want to use the internet to sell toys or gardening supplies or workout equipment or any...
How to Do In-video Programming and Create Captions and Annotations on Youtube
Captions and annotations help you with SEO within Youtube. In this video, I show you how to: Use in-video programming to add a watermark to your videos and to link within all videos to one video which you want to highlight, Use annotations to ask people to subscrive...
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