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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Copywriting Hotseat – Just Sell the Darn Thing
Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets a […]
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khalid patel posted an update 1 month, 3 weeks ago · updated 1 month, 3 weeks ago
Hi There. I am totally new to the SWS and I am currently on Step 2 (Your Avatar). My question is, is it ok to use ChatGPT (or any other AI platform) to conduct Avatar research? I’ve used it a few times, and it seems to give me some pretty good insights. Just wondering what anyone’s views are on this, or whether it is a reliable method of research.
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Cracking the Code of Persuasion: The Patterns Behind Great Copy
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
John Carlton's Best Ads: Did You Know There's $31 In Your Account?Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a great twist on letting […]
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The Marketing Rebel Team wrote a new post 2 months ago
The Secret to High-Converting Copy: How Tension Drives ActionAre you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Stan Dahl replied
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Hi. John Carlton and I recorded AI for SWS. If you purchased SWS in the past few months, open a support ticket when we announce it, and I’ll make sure you get access.
We used ChatGPT to help us with Step 2: Your Avatar. (And every exercise.)
We picked a market John knows very well. Has sold them millions of dollars of products.
As we expected,…Read more