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Latest Activity
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Brian Leist posted an update 5 years, 3 months ago · updated 5 years, 3 months ago
Hello there…I am new here…My name is Brian
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Pedro Martins posted an update 5 years, 3 months ago · updated 5 years, 3 months ago
Hey everyone! I am new to the club and just wanted to say hi and let you know that I am proud and happy to be here.
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Welcome, Pedro!
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Larry LaFata posted an update 5 years, 3 months ago · updated 5 years, 3 months ago
Hey just joined MRIC, hellova happy, you should did this years a go, John & Stan!!
John Carlton is the Eric Clapton, the Jimmy Page, the Jimmy Hendrix of Marketing,
and have been following him for years. Should be able to afford him by 2027.-
Welcome, Larry!
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Sean Ring posted an update 5 years, 4 months ago · updated 5 years, 4 months ago
Just wanted to write a YUGE thank you to MRIC, Stan, and John. Today, I finished the Freelance Copywriter Course. Eye-opening, to say the least. Working to implement everything I read. Thanks again!
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Great news, Sean! Let us know how you are getting on.
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Hi Virginia! Thanks for asking. I’ve built my website, seanring.com, updated my LinkedIn profile, and rejigged my Facebook business page. I’ve got a load of financial qualifications from over 20 years in banking, but getting into financial copywriting seems to be difficult. Any advice would be welcome, as would a critique of my website and…Read more
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Hi Sean: Sorry… I responded to the wrong post when I suggested the hot seat. It should have gone here.
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No worries, Virginia! I got the message anyway. Thanks for your help!
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Arnold Flores posted an update 5 years, 4 months ago · updated 5 years, 4 months ago
Hey Virginia!
I would love to see some input and critique of this sales spec “mock” letter that I will be tested on next week! I would love to have your thoughts on all of it. Let me know what you think. this sales letter will be printed so no picture or links will be posted in the letter. Here is the link –…Read more
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Hi, Arnold
Well… if there are no links you have to change the call to action (click here).
Beyond that… I would re-work the pre-head. “Marvelous Book Announces Most Guaranteed Peak Confidence Principles… ” is not very good English, and won’t really grab the reader. Who wants to read another book? You want some kind of teaser or…Read more
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Thank you, Virginia!
This is the exactly what I need to succeed! Much appreciated and I am getting to use your suggestions right away!
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Welcome, Brian!