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Latest Activity
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Ayries Blanck posted an update 7 years, 5 months ago · updated 7 years, 5 months ago
Hey y’all! excited to be here. I just joined and I am excited for the next 8 weeks! I have been a big fan of Johns work for a long time and after branching off from my company a year ago I thought it was time to jump in and learn a little more about copy, salesmanship, and marketing.
Currently I am looking to improve my copywritting skills and…Read more
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AlvineD03 posted an update 7 years, 5 months ago · updated 7 years, 5 months ago
Hi,
how do we settle a landing page as a home page?
I can’t figure out how to customize a great home page. So i would like to use a landing page instead.
Thank you. -
AlvineD03 posted an update 7 years, 5 months ago · updated 7 years, 5 months ago
Hı,
İ have a question about Email list.Would you suggest buying them or doin posts and wait for people from YouTube, pinter est… to suscribe? Can we actually be confident and wait for traffic on our website to grow by itself?
Thank you.
Sorry for my language.-
Hi Alvine: Don’t buy an email list. Anyone who has a good list would never sell it so all you get are ones that are junk.
You can’t just wait for people to visit your site. You have to get free traffic from Youtube, pinterest, Facebook, etc. or buy it with Google, Facebook or Youtube ads. This way you know that the people on your list are…Read more
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Thank you so much.it was a great issue for me.
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I would recommend using the stuff you learn hear as far as copywriting and have a great capture page . I use John’s copywriting technique and now I build my list at will.
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Thank You
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AlvineD03 posted an update 7 years, 5 months ago · updated 7 years, 5 months ago
Hı, Is there any difference between selling to the poor vs selling to the affluent? Because i’ve realize that the same tactic that i use for some of my clients simply doesn’t work for the other.But I would like to know the process so I can do it conciously not just dabble.
Thanks-
Whenever you are selling something you have to concentrate on what your prospect wants. It doesn’t matter how much money they have. But, you shouldn’t be trying to sell anything to someone who can’t afford it.
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Okay.Thanks.
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Hardin posted an update 7 years, 5 months ago · updated 7 years, 5 months ago
I want to be able to build my list
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The best way to build a list hasn’t changed. Create (or find) something that your prospects want. Either offer it to them for free or for a small fee. Free stuff builds your list faster but also will include people who just want stuff for free. Offering stuff at a small fee will get you a smaller list but it will be a buyer’s list, which is…Read more
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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