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Latest Activity
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Sam Clitheroe posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Whaddup Rebels!
As I’m listening to the latest episode of PI4MM during my heavy squat workout, Kevin drops a hook and says “This is JUST the first point… imagine how good you’ll be after learning the other 17?!” – so voilá! – that’s how I arrived. 🙂
My Biggest Challenge: How to handle situations where me and my client have different opin…Read more
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Albert Wong posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Hello everyone from the land “down under”!
I’m so looking forward to the coaching class with John. It took me 2 sleepless nights and Kevin Roger’s Q&A video to blow me over the fence.
I’m a rookie copywriter trying to gain the chops (and confidence) to make it in the freelance world. Been learning on the side while holding down a rather cushy,…Read more
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Hi Albert: Welcome to the Club, and congratulations on taking the plunge. I took the SWS a few years ago and can tell you that you are in for the ride of your life…you really do come out with a totally new perspective on everything…not just how you write sales messages, but how you interact with everyone in your life. Just dedicate yourself…Read more
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Welcome Albert,
We’re in the same boat (minus the cushy job for me haha). Should be fun! -
G’day Albert. Where are you from? I’m in Brisbane. Congrats for pulling the trigger on SWS.
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Joshua Maher posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Hi, Rebels!
I’m pumped to get started in the SWS class with John.
I signed up for the coaching class on Thursday and then got made redundant at work the very next day. So I guess you could say my biggest challenge right now is getting clients.
I’ve been copywriting on the side for a little over a year now so looking forward to making…Read more
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Welcome to the Club, Josh!
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Mark Yurik posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
SWS
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Hi Mark: This has to be the shortest post in MRIC history, but I guess it packs a lot of punch. Best of luck in the SWS. I know you will be very happy you joined the group! Dedicate yourself to doing every exercise to your best ability and you will find it to be a life-changing experience.
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Hey Marketing Rebels,
Any other rookies in the clubhouse? Say ‘hey’ below!
My name is Chris Jacobie and I’m excited to be joining y’all for the SWS with John Carlton! I’ve never scribbled a word of copy in my life but I have recently become completely enthralled by the direct response marketing world. For a few months I’ve been spending every…Read more
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Welcome to the Club, Christopher! I took the SWS a few years ago and can tell you that it is an amazing course, and to have John as your teacher kicks it up several notches! Any questions, comments that apply to your SWS studies should be posted in your classroom, but if there is any other questions, feel free to ask them here. Best of luck to you!
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Welcome to the club Sam!
Welcome to the club, Sam!
And good points Pete, thanks.