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Latest Activity
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Martin Morris posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Comments You tube video marketing: the videos very helpful in editing my existing videos to be more informative. The suggestions to improve viewer traffic also informative.
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João Eduardo Souza de Campos posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Hey John,
I’ve been reading Kickass Copywriting Secrets of a Market Rebel and I saw a lot of stuff that you don’t teach on simple writing system, like for example, Reason Why Copy, and that “gun to the head” mentality.
Why didn’t you get into these topics?
I can actually say that I found the kickass book more complete than the whole…Read more
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I do cover “gun to the head” in the SWS. There’s not a separate section for it, but the concept is in there.
I don’t cover Reason Why copy, because the SWS isn’t about the history of copywriting. What you learn in the SWS includes Reason Why stuff, but I don’t explain it: I just teach you how to create copy that is front-loaded with reasons why.…Read more
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Yeah! It does! Thanks!
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Christopher Dobie posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Hi All,
I’ve decided to focus on the health supplements niche as a copywriting and marketing consultant.
I’m pretty new at all this and I struggle with impostor syndrome and a lack of samples/proof/testimonials.
I did get some decently paid work from Healthy Back Institute for a few small projects (a few emails and an advertorial) last year,…Read more
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Hi Christopher: One thing you might want to do is opt in to the Simple Writing System Express Course. That will help you develop your client avatar and explore what it is they want and need. The course is free and John is doing the coaching. There are 3 exercises you have to do and he will be giving feedback and comments. This is the first…Read more
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JonathanC posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Oh no! The sales page is “too long!” – I just completed a project for a client, it’s a squeeze page to generate leads for her math tutoring business. The target audience isn’t necessarily looking for a math tutor to begin with, although they’re aware their child has a problem in school. The copy is 7 pages long. It could very well be too long,…Read more
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Hi Jon: I think you know the answer to that. The only rule of thumb is that the length of the sales letter is “long enough to make the sale and not one word longer”. How long it needs to be is determined by the product, the quality of the traffic, the offer (an opt in doesn’t need as long a page as a $2500 coaching program).
The only other…Read more
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Thanks (: “and not one word longer” I dig that.
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Jack posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
My dumb question of the day is: Do the principles in the SWS course apply to B2B copywriting?
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Yes. They have had a lot of B2B copywriters go through the SWS. The principles of effective copy apply to any sales situation because, even though you are selling to a company, the actual prospect is an individual with a problem that you are prepared to solve.
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Thank you. I thought as much, but needed someone to confirm it for me…
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Thanks Martin. I’m glad they were helpful.