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Ken Calhoun posted an update 7 years, 11 months ago · updated 7 years, 11 months ago
I’m looking to build my youtube presence significantly. I create short value-packed 5-8 minute videos. From a copy standpoint, it would be great to get tips on storytelling / empathy-building for on-camera youtube videos. They’re mostly zero-pitch; 100% content. thx!
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Terrence Blair posted an update 7 years, 11 months ago · updated 7 years, 11 months ago
Hello everyone,
a question about SEO tools. As a copywriter, is it necessary to have a paid SEO tool like Wordtracker, Longtail Pro, KWFinder…?Or do you think Google Keyword Planner is enough?
Thanks
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Hi Terrence: What type of content are you writing?
One thing I know if that the Keyword Planner is becoming less and less useful. It is more difficult to get exact reach numbers for keywords than it used to be.
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Hi Virginia. Thanks for responding.
Kind of Content: Articles/blog posts to promote my copywriting services. And articles clients may hire me to write in order to promote their product or service?One reason I ask is that I saw WordTracker have a discount on their WordTracker tool going on.
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Arry Nersisian posted an update 7 years, 11 months ago · updated 7 years, 11 months ago
Hi everyone, I was curious if anyone has experience working with the UK direct mail list brokers? Is there a company you would recommend?
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I’ll check my Brit contacts, see if they recommend anyone…
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Would be much obliged John, thank you.
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Sorry it took a while. I asked an associate of Brian Kurtz (former head of Boardroom, Inc), who’d done some direct mail in the UK a couple of years ago, who they’d worked with. That makes these contacts merely suggestions to start with — not an open endorsement.
Do your due diligence, always, before working with anyone, anywhere.
Still, good…Read more
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Hello.
My name is Andranik.
I’m very, very new in copywriting. Even I scare to write something.
I’m selling banknotes on eBay, but for few months I could not sell anything. I would like to know how to pull more buyers? How to sell well in that kind of platforms? Want to know how this club can help me, and is it big problem that I’m not a native…Read more-
Welcome Andranik,
Here’s what I recommend –
Keep working through the Simple Writing System. You’ll learn how to use words effectively to sell. You’ll need to understand that to benefit from everything else I’m going to recommend.
You can easily find the top sellers of banknotes on eBay. Study their ads. What words to they use in headlines and…Read more
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Stan
thanks a lot for your recommendations.
Now I have a lot to do. After I do my research I will
try to write my first ad.
Surely, I will post to see your opinion.
Andranik-
I owe you a correction:
I scanned a sales report yesterday and I mistook you for someone who ordered the Simple Writing System Home Study course a few days ago.
My advice is the same, other than it should be modified to suggest you get the SWS Home Study Course. Which you’ll have to do before you can go through it.
Sorry for the…Read more
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Alinka posted an update 7 years, 11 months ago · updated 7 years, 11 months ago
We all know how traffic is important in every business. I just did a big jv launch and I’m happy with it but now I want to get into the ppc scene.
Can you please recommend a ppc expert or trusted agency?
I need a trusted expert who can run my Google and Facebook ads (target market: writers, authors).
Any recommendation is welcome.
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Hi Alinka,
There are a few people I can recommend.
Before I can do that, I’d need to know some more info. Some of them realistic options only if you’ve got a big budget and/or are likely to be a long-term customer.
What’s the market? Website? Goal(s)? Timeline? Budget? Any PPC experiences and data you’ll have to jump start the process…Read more
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Thank you so much, Stan.
It’s so reassuring to know that I can find answers to my business and marketing questions here 🙂
I might have just found the right match so I’ll see how that goes before I circle back to you.
Thank you so much!
Alinka
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Recent Member Lessons
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License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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for example, use of ziegarnik loops “we’ll go into that in just a minute, but first…”
or counting points off, “here’s 3 tips you can use to…”
We just posted a video that John did on storytelling. I would start there. He gives a lot of tips that apply to any medium. It is here:
https://1023.marketingrebelclub.com/lessons/john-carlton-on-storytelling/
thanks; I’ll use that 3-sentence setup/plot/punchline format; excellent tip from John in the video!