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Wendy Gardner posted an update 8 years, 9 months ago · updated 8 years, 9 months ago
I’m confused to what a tagline is. What it is not. IS it a USP in a different guise? Help… How do you chose/design them? My husband came up with a few words last year, but not sure whether it is a good one or not: Only amazing is good enough. Would appreciate your thoughts.
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Ben posted an update 8 years, 9 months ago · updated 8 years, 9 months ago
[How to structure a deal] I’m selling this product as an affiliate. The business owner proposed that I take over his YouTube Channel. He has millions of views but hasn’t been able to generate many leads or sales from it. There is a lot of potential. He asks me to propose an arrangement for this if I’m interested…
Any suggestions how to arrange…Read more
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Hi Ben: Sorry, I didn’t see this. What type of product does he have? Are the videos relevant to the product? Does he have a clear call to action? Can you tell what the problem is, and do you think you can help him?
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Hi. This is his channel: https://www.youtube.com/user/AllmanAlex
He sells sex advice products and his videos are about that. He does have a CTA at the end, but it could definitely be improved.
I think he simply hasn’t put that much focus on it. I could definitely improve his results.I could ask him to have access to study his analytics to see…Read more
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If you do get access to his analytics, another thing you could look at is how long people watch. If you find a large dropoff at a certain point that might tell you something. I remember a story told by David Frey, who used to be pretty big in IM I haven’t heard from him lately…not sure what happened He had a sales video which wasn’t…Read more
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This is his channel: https://www.youtube.com/user/AllmanAlex
I think his main problem is lack of resources (time or staff) to really focus on it. He said there are many traffic generating strategies he would like to try but he simply doesn’t have the time.
He is good on camera and he has fantastic sex advice products. Not yet, how would you go…Read more
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Thanks Pete! That’s extremely helpful!
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Jesse Gilbert posted an update 8 years, 9 months ago
Thanks for comments on here. I’m off for a few months but perhaps will come back. I recently posted this: https://www.kickstarter.com/projects/1473145369/the-ultimate-poetic-inspiration-brainstorming-hand if you have any comments let me know.
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Wendy Gardner posted an update 8 years, 9 months ago · updated 8 years, 9 months ago
Testimonials – can you repeat the same one on different pages? Wondering what a pro would do. Duplicate, vs a less powerful one.
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OK to repeat if they are your best ones. 2nd goal (behind sell more stuff) is to build in a process that asks everyone who reorders to let you know what the product has done for them. You can work that feedback into good testimonials.
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Great suggestion, and thank you for the answer too.
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Wendy Gardner posted an update 8 years, 9 months ago · updated 8 years, 9 months ago
Working on Stan’s suggestion to put a trial offer on my About page.
What do you think …
http://www.glow-skincare.com-
Hi Wendy,
You jump straight from “You can have the best skin of your life at 40 (or 50), when you know how.” to “For only £10 you can try my GlowSensual System today.” I feel there should be a sentence in between or a different sentence, like “Discover the natural beauty in your skin today with the GlowSensual System “Try-Me Kit.” Luscious skin…Read more-
Yours reads MUCH better 🙂
I struggled on this piece. It felt ‘off’.
Trial size/tester always irked too, so I attempted ‘Weekend Kit’.
Curious to hear on the price too…
Thank you Karen-
Hi Wendy,
More thoughts…You can have the best skin of your life at 40 (or 50), when you know how. Ready to give it a try? Discover the natural beauty in your skin today with the GlowSensual System “Try-Me Kit.” Luscious skin without makeup.
And maybe a little photo of the kit next to that paragraph would be good – I’m always more mot…Read more
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Ah yes, a photo 🙂 I have a quick and dirty one up. Can play to make it more ‘elegant’. Tweaked as suggested, thank you.
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On the button? What about something like “Start your glow” or “Glow now” or “Go Glow”
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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You can scroll through these for some examples:
http://www.forbes.com/2010/05/28/nike-bmw-amex-apple-cmo-network-best-advertising-taglines_slide_2.html
I’m not saying I think they are all good for small business / direct response marketer.
For example, “Just Do It” is great if you have $100,000,000 to invest in advertising. Lacking that, it’s…Read more
Ok, it should have a benefit within in it. An end outcome…thank you. I recognised the De Beers and Yellow Pages slogans. The rest are USA specific.