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Latest Activity
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Larry E. posted an update 9 years ago
Hello MRIC!
Definitely watch;
“Copywriter Branding and Expanding Her Business
Posted on 7 February 2016 by The Marketing Rebel Team
Lorrie Morgan Ferrero is a successful copywriter who is looking for ways to solidify her brand and expand into new areas.This is a wide-ranging discussion and there will be something for everyone…”
Lorrie is doing…Read more -
Rob Bucher posted an update 9 years, 1 month ago · updated 9 years ago
Hello…I just signed up and wanted to introduce myself. My name is Rob and I am from Portage, Mi. I have been marketing products since 2008 and decided to “jump” and follow my passion for copywriting.
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Larry E. posted an update 9 years, 1 month ago
December and January were knockout RANTS!
Can’t wait to see what February has in store John! -
Don Doud posted an update 9 years, 1 month ago · updated 9 years, 1 month ago
Hi, All:
I just wanted to share one of my major marketing goals, and ask for feedback.
As I mentioned in my “Hello” post, I’m growing a network marketing business that Dad saw potential in and enrolled us when he was 94. The company is publicly traded (ticker LFVN).
The Compliance Department says I can’t place a direct link to the company website…Read more-
Hi Don: I’ve never done anything with Network Marketing, but I think I can be of help anyway.
First, I’m assuming that this is an actual company with a quality product. Since your father developed a multi-million dollar business in 4 years at age 94, it probably is.
You do have to segment your market between “opportunity seekers” who are…Read more
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JonathanC posted an update 9 years, 1 month ago · updated 9 years, 1 month ago
Hey all – got a great job with a cool tech/marketing company and just lost it today. Being entrepreneurial I’m hoping for some advice about how best to proceed right now while it still hurts. I spent the last year learning copywriting and marketing chops (here and elsewhere) so my tech/support skills were not 100%. That being said, how best to…Read more
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First, take stock of your situation — your current resources (including money on hand, deals you could make regarding rent or other expenses, the basics of surviving above the poverty line)… your network (who you might contact for work or recommendations for work, who might know the scene well and be able to recommend actions)… and your…Read more
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Hey man, Good luck! I’m in a similar situation.
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Good luck to you! Keep your head up and forge full speed ahead into doing something! You’ll do fine as long as you just don’t sit back and wait for that “something” to find you!
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Follow-up guys! Applied for a job more my speed (actual marketing stuff + copywriting involved 🙂 and doing a test-run tomorrow! Also, followed up a with a cool company who was in a webinar I was helping run with my last cool-tech-gig and have a new connection in the works that may lead to remote work. So… Lesson: Grab life by the horns!
P.S.…Read more-
@johncarlton“No entrepreneurial adventure is a straight line up. Life is complex and unpredictable. – John Carlton” is going on a wall somewhere near me. Thanks for the real advice! You too @vld-as-test @larrye5012 and @bend
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Carlton Swipe Files
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Welcome to the club, Rob! If you have any questions or need help with anything, just post it here. Make sure to check out the swipe file letters under “John Carlton’s corner”. You will learn a lot and they are only posted for a few weeks.
Thank you Virginia. I’m very excited. I’ve been following John for a few years now and have decided to follow my passion for writing copy and forge a career as a writer.
Hey Rob! I grew up not far from you in Watervliet. Live on the West side of the state now in Monroe. Direct-response can be a lonely endeavor in these parts. Seems like anyone with a marketing opinion just doesn’t get it. Good seeing you.