Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Nolasco Orana posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
On continuity/membership style. I heard that the drop off rate on avg is 3.5 months. For a say $20/mo. You’ll get a $70 from it.
My QUESTION is, why not have a group coaching one-time higher fee instead instead of the continuity program since most will cancel their membership anyways?
I can’t get my head around it.
-
Larry E. posted an update 9 years, 3 months ago
PS I believe a person can have a high level of self esteem and self worth without being a narcissistic individual.
But you have the Psych degree not me! Ha ha -
Larry E. posted an update 9 years, 3 months ago
After reading the November RANT yesterday I was so in RANT MODE that I decided to do as I often do go to the Archives, which go back to the December 2004 issue, and puck out issues to read in depth that includes the comments and replies from John as well as sometimes the comments and replies section carries stuff as good as the actual issue…Read more
-
Larry E. posted an update 9 years, 3 months ago
Hello folks! Thought this interesting and wanted to share……
Reading “On the Art of Writing Great Copy” by Herschell Gordon Lewis,one of the greatest Writers of Copy ever, he states…”If you say to me in three words tell me how to write effective copy…I’ll say sure!”
1.clarity
2.benefit
3.verisimilitude
Now, if you’re like me, you read…Read more -
Larry E. posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
Also, are you and Kevin going to be doing another Psych Insights anytime soon?
Last one I have is Septembers Potbellies and Beatles Wigs….
I know you’re busy!
Thanks!
Larry E-
I’ve been on the road for nearly a month — down in Florida to speak at the AWAI event, then to California for our mastermind in Redondo Beach, then Jon Benson’s mastermind in Malibu (where I was a guest presenter)… then a bunch of family stuff.
We’ll be doing a new podcast soon enough — just gotta carve out the time. I just posted a new Rant…Read more
-
Thanks for heads up John!
-
NOVEMBER RANT definetly worth waiting for! You covered a lot of very accurate ground with this one John!Nice job!
-
-
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
There are all types of business models. Some people have membership sites that have a lot of information on them. They encourage people to stay longer with discounted one-year or lifetime memberships. That model couldn’t be duplicated with one-off coaching, but the site owner could upsell the members to any number of other back end items,…Read more