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Alicia Kamm posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Dudes:
Is timing really everything?
I ask in regards to a direct mail ad to sell a 45′ powerboat. Hypothetically speaking (or not) if I were to write a direct Mail piece to sell my boat, went through all the trouble of buying a qualified list (does $200 for 2,500 supposed viable prospects sound reasonable?) and sent them a sales letter, is it…Read more
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Nick Chalker posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
I subscibed to an email that was supposed to be for a “Simple Writing System Express Course.”
I got this email in response:
“Thanks for confirming your email address.
You’re going to love this 100% free,
super-cool, income multiplying stuff.Countless tips and pieces of advice you
can put to work right away.Below is your link to…Read more
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Question número dos, do SWS students get a complimentary membership to MRIC?
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Alicia: You get membership to MRIC for the 2-month duration of SWS.
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Did you just receive this email? That was sent out last May to promote the SWS coaching that started the beginning of June. The express course is conducted whenever they are starting a larger SWS course, so it is not going on now. I am not sure if or when they will be doing that again.
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Well… I got it on SEP 26th
But I have been patiently waiting for the emails to come.
Am I to understand that they will not?-
Hi Nick: I’m sorry about that. I told Stan so he can change that confirmation email. I don’t think you will be receiving anything else unless and until they start another express course. The express course is a live course that is only given when they have a multi-class course starting, and since they are going more and more to the…Read more
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Hi Nick: Can you tell me where it was you originally opted in to receive the information about the SWS express course? What I am looking for is the URL of the opt-in form itself.
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I wish I could remember how I got there. I know I was searching for SWS reviews and such when I came across the offer… if that helps.
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Thanks. If you do see it again I’d appreciate if you could send me the URL of the optin page. They are supposed to be hidden.
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Larry E. posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Now if only
Kickass Copywriting Crash Course – Part 4 were posted this weekend all would be right in the world! Ha ha
If you haven’t watched Part 3 MAKE SURE YOU DON’T miss it!-
KACCC $4 will be posted on Friday. Patience is a virtue, Larry. Remember that 🙂
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Virginia, so true but I flunked “patience 101” in school ha ha
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Larry E. posted an update 9 years, 4 months ago
Stan sent an email earlier with heads up to;
Gary Halbert – The Go To Guy – Scuttlebutt Session
And I gotta say this hour and twenty minute conversation between these two very good friends and colleagues was absolutely great to listen too!
It was like being a fly on the wall sometimes cringing like a youngster listening in on your Siblings con…Read more -
Alicia Kamm posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Hey all: I asked a question about copywriting and voice/brand last night. Today I found an answer in John and Kevin’s Psych Insights for Modern Marketers (P14MM22). It’s a podcast full of rich information: http://pi4mm.com/
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Hi Alicia, thanks for sharing!
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Hi Alicia: In lesson 9 (of 17) of the Simple Writing System you learn how to develop your “voice”.
I deleted my previous post because I was logged in using one of my testing accounts. Sorry about that.
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That’s ok! You obviously have a voice because I identified it. 🙂
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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I would not send a letter to sell a boat to anyone up north right now. The last thing they are thinking about is buying a boat. if I were to go that route I would sort the list by state and send to the southern states now.
Also, where is your boat? It might be difficult to sell a boat to someone across the country unless there was something very special about it.
In the northeast. What’s special about it is the price, it’s pretty low compared to comps and it’s in superb condition. But I have to research what boat owners look for because I don’t think that price is 1 or 2 on their needs list.
Hi Alicia, this is a question of nuances. You need to know who you want to sell to to answer the question.
If you want to sell to people who are looking for a deal, there is a subset of people in any “gear” industry that shop more in the off-season because they know they’ll find the gear they want on sale.
Then there is another subset who…Read more