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Latest Activity
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Farhad Khurshed posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Hi Guys
Just joined. I’m a Sydney based Direct Response Copywriter. Would love to personally meet anyone else from Sydney or other parts of Australia. -
Alicia Kamm posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Hi! Can anyone recommend the best resources on the MRIC to help with becoming a world-class copywriter and getting a freelance copywriting business off the ground? In addition to the MRIC, I have Kick-ass secrets… is the next step the Freelance Course? Or are there other resources here in the MRIC that I should begin w/? Thanks!
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Yes, the Freelance Course. You can read up on it here: http://marketingrebel.com/freelance-course/
Also, figure out where you lack in the skills department. How confident are you about writing actual ads at this point, and how experienced are you dealing with clients? How extensive is your network of colleagues, and how is your nurturing of that…Read more
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Christopher Dobie posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Hello All,
Just joined MRIC and wanted to say hi!
I’m busting into the health and fitness information market as a copywriting marketing consultant.
Currently working full time in healthcare IT, but looking to move on from that and into something that provides more time and money freedom. And juice. And enjoyment.
I’ve been a big fan of John…Read more-
Hi Chris. As it happens, I’m speaking again this year at the Bootcamp. Just tidying up my speech, in fact. Hope to cause nervousness and chaos in the audience again…
Welcome to the Club.
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That’s awesome news John! I’ll be back down there in the audience enjoying the show…
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The Marketing Rebel Team wrote a new post 9 years, 4 months ago
John Carlton Copywriting Tips: How to Start Writing a Sales Letter
John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural […]
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yoEric posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
my profile pic keeps loading sideways – what’s the trick?
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Yo, Eric: I’m not sure what is going on, but if you email it to me at virginiad@marketingrebel.com I can probably do it for you.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Another Aussie. Welcome, Farhad.