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Daniel Cugliari posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Yo guys. Dan here. Brand new to the site – but been a big time fan of Carlton since I first heard him on Joe Polish’s podcast.
Here’s a bit about me… and a question.I’ve recently taken on the daunting (and likely crash-and-burn scenario) task of becoming the ‘director’ of an established biz.
TRANSLATION: My boss left, I know the biz inside ou…Read more -
Joel Helfer posted an update 9 years, 4 months ago
Just started a new podcast \” CelebrityOnFire.com to give attention and authority and make the invisible visible!
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Marketing Tips: How to Name Your Product
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton: How to Set and Reach Realistic GoalsThe Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Copy Tips: Headline Tip #1: Think in Terms of Three
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Thanks Pete! VWO looks great. Seems to win all the votes in comparisons. Can’t wait to have a full set of heat maps and analytics with what is working on our site or not.
Thanks for narrowing it down for me 😉