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Marcin Soltysik posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
What’s the difference between SWS and Freelance Course -> http://marketingrebel.com/freelance-course/ ?
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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: How to Create an Effective Headline
John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: ” […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: Find Your Niche
In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s […] -
Dritan Basha posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Anybody knows where can I find the “You Movie” blog post John talks about in SWS “Step 9 – Develop Your Story and Your Voice”? Thanks
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Hi Dritan: It is called “You, The Movie Version” and is here:
There is an update here:
To find any blog post, go to John’s blog and type in the title (in quotes) in the search bar.
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Ken Waiganjo posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Hi,
Looking for advise, I am meeting up with a dentist tomorrow to help bring in more patients, using ppc. One of the things that I here about is the commission structrure for bringing in more business.
What sort of commission should I be charging for bringing in more patients.Thank you.
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Hi Ken. This one requires you to do some research. Call other dentists, search Google to see what info is online about this tactic among dentists (and also chiropractors, a market that closely resembles dentistry in marketing techniques), just be a bulldog about finding out what’s behind this commission thing. It may be a real tactic, or it may…Read more
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Hi John, thanks alot thats a huge help.
However not sure I understand what you mean:
“It may be a real tactic, or it may require major investment, or it may be just a rumor and no one is making it work. As a writer/advisor/consultant, you’d do well to find some resources of info about it before recommending it”Thanks
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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The Freelance Course
Hi Marcin: SWS teaches you how to write copy and the Freelance course shows you how to develop that into a business. They work hand-in-hand. I purchased the Freelance Course and can highly recommend it.
This is what John says about it:
The Freelance Course was always coupled with KACS, which covered the “writing” part. First chapter, “Get Good”, refers to KACS.
SWS expands on KACS, with more detail on the writing process, plus coaching.
For the serious copywriter, all three are required reading.
(By KACS he means Kickass Copywriting Secrets,…Read more
SOLD! Thanks 🙂 Virginia