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Jamie Segran posted an update 10 years, 7 months ago · updated 10 years, 7 months ago
Good Afternoon. I just wanted to report that I am in the “Oops” group. It started after I received a reply from my instructor and after I replied back. Today is still messing up today. I opened the home page, signed in, went to Premium Services, then Simple Writing System Coaching. I went to Classrooms. I am able to go to all of the classrooms…Read more
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NicoleR posted an update 10 years, 7 months ago · updated 10 years, 7 months ago
Do I need to register two trademarks? My logo has a man and woman depicted. This is not registered yet.
I’m currently working on a woman’s product, so I’ll want to use just the female from this logo on the product (change her outfit) same business name (obviously).
Will I have to register this as a second trademark?
Please advise.Thank you…Read more
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Hi Nicole – I’m not a trademark attorney, nor do I play one one TV. So there is no reason you or anyone else should care what I have to say on this topic.
With the disclaimer out of the way… unless one of these situations is true, you probably don’t need to worry about trademarking a logo, yet.
(1) You’ve made several millions in sales and…Read more
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Vitaly Vingert posted an update 10 years, 10 months ago · updated 10 years, 10 months ago
Question about a headline. There’s a new product my client is adding to his business which is called Plasti Dip. It’s a rubberized “paint” that goes on a vehicle to change it’s color completely. (Image attached)
I am writing out a draft of headlines and want to get opinions and maybe some fresh ideas.
The main benefits of this product are:
-Not…Read more
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Hi Vitaly. First, I want to point out that I think you’re approaching this in one of the best ways possible. Get a list of the benefits of the product. Then maybe write out a Feature – Benefit map and a bit of copy that might go into an add about each. THEN think about the headline. I see to many people trying to start with the headline. That…Read more
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As for specific suggestions… I’m flying 90% blind without knowing what are the most proven buyers of this product. If I learned that 90% of the people who have Plasti Dip-ed their car did it to change the color and chose this over a new paint job for reasons X, Y, & Z, I’d go with new color as the main point of the headline.
If I learned 90% of…Read more
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The Marketing Rebel Team wrote a new post 10 years, 10 months ago
John Carlton Marketing Secrets: How to Create Your Sales Message
In this clip from his Simple Writing System course, John Carlton leads students through the creation of their basic sales message, the key to […] -
Hi John, I just read the Gary Halbert Letter from October, 1989. Gary explained your control copy “How You Can Profit From the Coming Stock Market Crash and Financial Bloodbath That Is Going to be Caused by Cash-Rich Drug Dealers and Other Criminal Scum!…. wow it’s a long, crazy and great headline. I love it. John, could you please add to your…Read more
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Virginia,
Wow so fast…. Thank you VERY MUCH!!!
I really appreciate your rapid reply!!!!
I heard several times about this letter, but never saw the entire promotion. The headline confused me a little at first. Yesterday, at night I handwritten the sales letter…. sentence by sentence, it make sense for me NOW. It’s a great and crazy…Read more
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Jamie:
I am sorry you are having this problem.
I tried to reproduce your problem. I logged in as you and was able to get into Ryan Healy’s classroom no problem. I had to reset your password and am emailing the new password to you.
Try again. If you still can’t get in, open a support ticket at marketingrebelsupport.com. I will send this…Read more
Jamie – At this point, I’m fairly sure I know what’s causing this occasional problem for some. It has to do with how your browser is handling cache data.
If you’re not familiar with the term ‘cache’, you can open up a new window and Google it. It’s one of those things that anyone who uses the internet should know just a bit about. Not the…Read more