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Virginia Drew wrote a new post 11 years, 8 months ago
DaFont: Free Handwriting Fonts
I had a request for info on how to add and use new handwriting fonts. The site I use is DaFont.com. I created a short video showing how to d […]
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Virginia Drew wrote a new post 11 years, 8 months ago
How to Create Graphics with Free/Low Cost Software
There are times when everyone wishes that they could create some simple graphics. Maybe you just didn’t have the time to learn, or maybe you […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to Short Keys (typing shortcut)
ShortKeys is a utility that lets you set up short keys and link them to often-typed phrases (name, address, FAQ response, etc). Then you can […]
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posted an update 11 years, 8 months ago
Another AF comment
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Virginia Drew wrote a new post 11 years, 8 months ago
Introduction to Cool Timer
This is a free utility that puts a timer on your desktop. It is useful to keep you focused on the current project for a specified period of […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
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