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Latest Activity
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hadi jaber posted an update 1 year, 4 months ago · updated 1 year, 4 months ago
Hello everyone
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Virginia Drew wrote a new post 1 year, 4 months ago
Is Everybody Doing Story Wrong?
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own […]
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #2: I Got a Hole-In-OneOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull […]
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Roger Maxwell posted an update 1 year, 4 months ago · updated 1 year, 4 months ago
Hi everyone.
Just wanted to say, “hi”. So … “Hi!”. I’m glad to be here. Looking forward to learning a few things.
It’s late and I need to sleep, but I wanted to get this process going. I’ll talk to you guys later.
Ciao for now.
Roger
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Welcome, Roger
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Virginia Drew wrote a new post 1 year, 4 months ago
Action Seminar Copy Court: How to Engage Your VisitorsAt the third Action Seminar, Harlan Kilstein and John Carlton discuss how to keep people on your site once they get there. How to engage them so […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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