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Virginia Drew wrote a new post 1 year, 8 months ago
Action Seminar Big Dog Panel: Get Your Email OpenedYou can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not […]
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Virginia Drew wrote a new post 1 year, 8 months ago
Action Seminar: What To Do if You Have No TestimonialsStan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to […]
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Virginia Drew wrote a new post 1 year, 8 months ago
Action Seminar: Can You Split Test With Mixed Traffic?The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting […]
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Craig Dennis posted an update 1 year, 8 months ago · updated 1 year, 8 months ago
Hey, if I had some copy that I would like to be reviewed. Could I post it here?
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: What Women Secretly Wish You Knew About SexI struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Yes, you can. Attach it as a PDF.
There is a post here: https://1023.marketingrebelclub.com/lessons/post-pdfs-in-the-clubhouse/ that tells you how to do that.
Thanks Virginia. Done!