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Michael posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
Hey everyone! Normally I’m a Leadership Expert teaching business owners how to develop their mindset to scale businesses, though in my “spare time” I run a book funnel for my wife and myself.
Her funnel: https://www.annaandersonuk.com/break-free-foundations
My website: http://www.RMichaelAnderson.com
Questions:
– The link to ask John a…Read more -
Paul DaCosta posted an update 2 years, 7 months ago
HI everyone glad to be here
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Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
What is the unique mechanism? And how do we come up with it?
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I thought I commented on this, but I guess it didn’t go through. The unique mechanism is what makes it different from everything else out there in that market. For example, a stock trading system that uses a particular chart pattern to predict when and where a stock will move (if such a thing exists!). Why would people want to buy your product,…Read more
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The Marketing Rebel Team wrote a new post 2 years, 7 months ago
David Deutsch's CornerDavid Deutsch’s Corner Copy Quick Start Interviews: David interviews some of the movers and shakers in the copywriting industry. Use their […]
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The Marketing Rebel Team wrote a new post 2 years, 7 months ago
John Carlton's CornerJohn Carlton’s Corner Check out this month’s selection of videos shot at John Carlton & Stan Dahl’s Hot Seat Seminars and Copywriting […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Michael: Since you are a member of David’s Inner Circle, I would submit your funnel for his review. David and Stan will look at it and give you advice on how to improve it.
Thanks for letting me know about the broken link. John is on sabbatical right now and is not answering questions.
Right now we don’t have a swipe file for an abandon…Read more
Thanks @Virginia I just submitted some things for review.