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Latest Activity
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Debra Farrimond posted an update 2 years, 10 months ago · updated 2 years, 10 months ago
Hi everyone! Just a quick intro, my name is Debra Farrimond. I’m an email copywriter for eComm businesses. I have quite a few of John’s programs and I’m thrilled the stars aligned so that I could take part of the coaching program this time around.
Looking forward to getting to know you all and if I can be of help, let me know:)
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cyrille allaigre posted an update 2 years, 10 months ago · updated 2 years, 10 months ago
Hi everyone,
My name is cyrille, I’m new in the world of copywritings, I’ll probably a bunch of questions coming soon!-
Hi Cyrille: Welcome to the Marketing Rebel Insider’s Club and to the Kickass Copywriting Secrets course! I know you will learn a lot from that…
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Sean Van Zant posted an update 2 years, 10 months ago · updated 2 years, 10 months ago
What is the best way to write a LinkedIn profile?
My headline reads like this: I use charm, love, and compassion to help marketers and business owners generate more leads, conversions, and profits
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You should use your USP in your profile, so go to Simple Writing System lesson 3 and create a USP.
The rest of the profile should add to your credibility and make your prospect more confident that you can solve your problem.
It is best if you niche down and address one industry, because people like to hire specialists.
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Okay.
Thank you Virginia!
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Michael Cassman posted an update 2 years, 11 months ago · updated 2 years, 10 months ago
Hello everyone!
I’ve been a proud member of MRIC for a little over a month now, but this is my first post in the Clubhouse. I’ve been writing copy for a little over a year now and I consider myself an avid (almost obsessive) student of anything Direct Response. I’m constantly reading and studying anything I can get my hands on while getting as…Read more
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Hi Michael, I’m new too (ink is still drying on my credit card purchase 15 mins ago). Just wanted to say hi and that I’m following your questions here to see what member say in response.
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I would say to use upwork just enough to get some great wins under your belt and get a lot of testimonials there on how you brought great results with your copy.
Clients buy results. And the more proof you give them that you can deliver, the better.
I would say that you can take anything John Carlton suggests to the bank.
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Michael Gray posted an update 2 years, 11 months ago · updated 2 years, 11 months ago
I’ve written a long (5 pages of 11 point type on Word, 1,729 words) ad for Jay Abraham, promoting his consulting business. He originally asked for an ad based on David Ogilvy’s ads for Ogilvy & Mather published in the Wall Street Journal. Now we’re looking at publishing the ad. (This is a joint venture ad that I’m investing in publishing.) Jay…Read more
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Hi Michael,
This is a deep question. Hard for me to give any specifics, as I have a ton of questions. Asking some of those might help you eliminate some options.
Have you tested the copy in the easiest places to run it? Email Jay’s list? JVs with existing partners who reach your target market? Get Jay on media / interviews the market…Read more
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
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The Freelance Course
Hi Debra: Welcome to the Simple Writing System Coaching Program! We are so excited to have Aaron teaching it this session. I know you will really enjoy it!