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Narelle Checchin posted an update 4 months, 3 weeks ago · updated 4 months, 3 weeks ago
Hi,
Kick-Ass Copywriting book refers to using google keyword tool, and provides a reference link. I have tried the link, however I can not find this on line. Help please? It is the location to understand most searched words in google. -
The Marketing Rebel Team wrote a new post 4 months, 4 weeks ago
David's Inner Circle Bonus: The Secrets Behind “A-List Copywriting Secrets”
In this video, David breaks down one of his successful ads. Look over his shoulder and see what he did and why he did it. Click here to […]
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Edgar Weir posted an update 5 months ago · updated 5 months ago
Hi,
This is my intro. My name is Edgar. I’m an entrepreneur looking to get really good at marketing (not John Carlton level but better than my competition at least). I sell Medicare and I have a deal with another agency where they sell and I get the leads and then we split the commission. I’m doing well on YouTube but I’d like to expand to…Read more
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Welcome Edgar: If you have any questions, please post them here.
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Scott Pearson posted an update 5 months, 1 week ago · updated 5 months ago
Hi all,
By way of introduction, my name is Scott Pearson, and I look forward to reviewing the many resources that are here. In terms of my most pressing issue, I joined because I am planning on transitioning from my corporate management job to buying a business (probably ecommerce) and wanted to add direct response to it as a way to grow it…Read more
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Hi, Scott, and welcome.
Yes, it’s helpful if the business is in something you have a passion for.
Certainly there would be other considerations in terms of your specific strengths and weakness, skills, resources, and so on.
I think mainly though you want to find a business that is undervalued because they are not able to leverage their…Read more
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Many thanks for your response, David (and apologies for the delay in getting back to you. I was on vacation). All the best, Scott
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Julian Chechatka posted an update 5 months ago
In the Action Seminar Online series there is a presentation in which mention is made of a famous marketing campaign involving a furniture showroom and a mouse. Is there somewhere I can learn more about this campaign? And are there other marketing campaigns that did an excellent job of storytelling you could pass along?
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Virginia Drew replied
Hi Narelle: It is called the Keyword Planner now. You have to have a Google Ads account (which is free to set up) to use it. This is the link: https://ads.google.com/intl/en_us/home/tools/keyword-planner/. We will check the info in the book. Thanks for letting us know.
Can you tell me where specifically it is in the book?