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Joey Karam posted an update 3 years, 4 months ago · updated 3 years, 3 months ago
Any good resources for market research? I’m buying dental practices and would like to find a resource to do market data per location. But data that’s actually useful for messaging! Any insight would be appreciated.
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Marcus Awakuni posted an update 3 years, 4 months ago · updated 3 years, 4 months ago
Hello, my name is Marcus, I’m a new member here.
I mostly run FB and YT ads, right now for lead gen, but could definitely use some more guidance and feedback when it comes to writing FB ad copy and YT ad scripts. Always looking to improve.
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Hi Marcus: I would go through the (free) Pint of Beer Ad challenge. This will show you how to create a simple but effective sales letter using John’s methods. Just click on the Simple Writing System banner in the right column to get started with that. Again, it is a free course.
Also, since you are in David’s Inner Circle, I would definitely…Read more
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Brad Lloyd posted an update 3 years, 4 months ago · updated 3 years, 4 months ago
FB & YT ads like Hook . Story … IRRESISTIBLE OFFER
We both want to mastering FB & YT
What’s your audience?
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I don’t understand your question.
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The Marketing Rebel Team wrote a new post 3 years, 4 months ago
Marketing Rebel Club Member Hot seat: The Joys of Nicheing to the Extreme
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just […]
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Emmanuel posted an update 3 years, 4 months ago · updated 3 years, 4 months ago
Hi.
Good afternoon.
I need assistance from the great minds in the club house.
I’m working with this client for the very first time, she’s a business and mindset coach.
I’ve enrolled in one of her courses before which was indeed helpful, but this is the first time she’s hired me to write for her.
She’s setting up an interview between i…Read more-
For the interview, I would just ask them how the program has helped them. Then, when they answer, ask additional questions to get more clarity. The same for what they want from her to continue to help them.
I think the key to this is to contact the participants in advance and tell them that these are going to be the questions. That way they…Read more
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Hi Manny,
My first advice is to head over to the right side of this page and apply for a hot seat. John and I pick one MRIC customer a month and do a coaching session with time. I think yours is a good topic for everyone, no matter what they are marketing.
We’re recording the October MRIC Hot Seat this week. But November is open. I can…Read more
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Thanks a lot Virginia, and of course Stan.
I will see to the hot seat, I think it would help me understand this niche more. The first two weeks of the month is fine by me -
Manny: If you want to do a hot seat, go to the right column and click on the link that says “Click here to request your own personal hot seat”. Under “Hot Seats and Consulting”.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Joey,
I know enough about dental practices to know established practices tend to attract people from certain demographics. A byproduct of how the practice developed over time.
For example, if the practice in the insurance plan of a massive employer and convenient to the office or plant, you might not need to market outside of that group to…Read more
Hi Joey:
I see that you replied by email to Stan’s comment. I am posting it here so everyone can see it.
Thank you Stan.
I agree with all of your points!
My only disadvantage currently is that the practices I have purchased are prehistoric, no digital, no website, no ads, no “list”.
So, I will need to do a lot of work!
I think reg…Read more
the practices I have purchased are prehistoric, no digital, no website, no ads, no “list”.
You quickly corrected the first point I was going to make. If there are name, addresses, and phone number on 3×5 cards, there is a list. Step #1 is to scan all of that into a spreadsheet or simple customer database.
If you can possibly get each per…Read more