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Alejandro posted an update 3 years, 10 months ago · updated 3 years, 10 months ago
Introduction post:
Hey there! My name is Alejandro. I am from Nicaragua, a small country in Central America and jumped in on the journey of entrepreneurship a while back.
One of my mentors, Owen Cook, recommended me this course. He said the content in there was one of the most important things when writing copy for the first three years of…Read more
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Kristina Wolff posted an update 3 years, 10 months ago · updated 3 years, 10 months ago
Hey there , I’m new here . I joined this club to get advice from john carlton . If he is here please I want a recommendation .
I’m a beginner and want to learn ins and outs of copywriting .
Please tell me what would you recommend me , I want the whole path .
Do you recommend any other courses than your kick ass secrets ?
Do you…Read more
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Hi Kristina: Kickass Copywriting Secrets is a good place to start. If you are serious about becoming a copywriter, I would recommend that you look into the Simple Writing System. There is a link in the right column to the free SWS Express Course.
There are many good copywriters that are not native speakers, so that should not be an issue for you.
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Yes, as a beginner, devour Kickass Copywriting Secrets, and if you can, go through the SWS. Hand copying ads is fine if you want to “feel” how another writer pens an ad, but don’t obsess on that method. The only way to get good is to write. A lot.
Not being a native English speaker is not a problem. You did fine with your question here — I…Read more
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Alonso Ontiveros posted an update 3 years, 10 months ago · updated 3 years, 10 months ago
Hi! I’m Alonso! I’m currently in the midst of creating a product in the weight loss niche and adding mental health systems in place on top of it. I’m very new to copywriting and I hope to learn a lot from here so I can make a difference in that industry!
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Welcome, Alonso, and welcome to David Deutsch’s courses. I am sure you will learn a lot, and you can ask David questions in the Inner Circle sessions. If you have any additional questions, please feel free to post them here.
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Shakaib Feroz posted an update 3 years, 10 months ago
Hello, MRIC! 🙂
Quick questions. John mentions a book called “Money Love” along with Think and Grow Rich and Lazy Man’s Way in Section XVIII of Kickass Copywriting Secrets. The Mysterious Force Behind Every Dollar Bill.
But the author of teh book is not mentioned, and John said something teh book PROBABLY being out of print.
Can anyone…Read more
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Luca Emiliani posted an update 3 years, 10 months ago · updated 3 years, 10 months ago
Hello, let me introduce myself.
I’m a copywriter from Italy, a BNI member. I use also Brand Positioning and Neuromarketing to craft my compelling texts.
My special powers are long-form sales letters, storytelling, and “simple but effective” presentation design for webinars and live-stage events.My main challenge now is to increase my…Read more
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Hi Luca
I would suggest that you request a hot seat. Stan and John can help you in this area.
There is a link under “Hot Seats and Consulting”.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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The Freelance Course
Hi Alejandro: Welcome to the Marketing Rebel Insider’s Club and to the Kickass Copywriting Secrets. I know you will get a lot out of that course.
One thing I might suggest: If you have your business started and are looking to grow your marketing you may want to request a hot seat. John and Stan will review what you are doing now and I know…Read more