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Latest Activity
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Darnell Love posted an update 4 years, 9 months ago
Is there anyone in affiliate marketing using johns course?
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Eric Butts posted an update 4 years, 10 months ago · updated 4 years, 9 months ago
I’m new around here after buying John’s course that just landed in my inbox yesterday. My bio will give more of the fun facts but for now, I’m working on an offer in the resume writing space. I’m running some test Google ads that are getting clicks but not purchases.
I suspect I need to change up the landing page instead of sending them to a…Read more
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Rusydi Arsyraf posted an update 4 years, 10 months ago · updated 4 years, 9 months ago
Hi, I’m Rusydi.
I’m a former copywriter and content strategist for an events company. I had the privilege to run marketing campaigns for speakers such as Tony Robbins, Jay Abraham and Robert Kiyosaki in 2019.
I typically write email sequences, paid advertising (Facebook, Google and YouTube Ads), and also long-form sales pages.
Now, I a…Read more
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Hi Rusydi:
I think that the first challenge facing people who are transitioning from employee to entrepreneur is time management. You go from having an employer telling you what to do and when to do it (to a greater or lesser extent) to having to tell yourself what to do and when to do it, without having anyone standing over your shoulder making…Read more
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Another thing you can do is request a hot seat. John and Stan can give you some ideas about how and where to start.
I will also suggest you get John’s Freelance course. It is very inexpensive and will give you some great tips on how to get clients for a copywriting business.
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Hi Virginia,
Thank you for this detailed response. I copy-pasted this whole thread to my google docs to save it.
I am taking action on your advice.
-working using a Pomodoro timer (e.gg timer)
– quiet place to work in the lockdown
– website is being built right now, and i m writing my own sales letter.
– Linkedin profile beefed up :…Read more
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Stu posted an update 4 years, 9 months ago · updated 4 years, 9 months ago
Hey everyone. I just became a member and I wanted to introduce myself. I have an online business that helps personal trainers build their business. I started about a year ago and am slowly building.
I’ve studied Gary Halbert and am so excited to add to my copy skills with John Carlton’s materials.
I’m also hoping to connect with some…Read more
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Hi all,
Just introducing myself. I have received John Carlton’s newsletters for many years.
I am a Hypnotist who specializes in releasing emotional traumas to help my clients create their futures the way they want it. However, I am now pivoting from one-on-one work to doing online group sessions, so copy writing will be integral to f…Read more
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Eric: It is hard to make a sale directly from an ad. You are better off giving something away for a person’s email address and continuing the conversation so you can show them that you are an authority. You can use the email list to sell additional products, too.
There is nothing inherently better about a long or short sales letter. You…Read more
Thanks Virginia. I was wondering if anyone had replied to this and just saw the notification tucked away yesterday. But someone else told me something very similar to what you said, so I worked on a different landing page.
So I’ve taken a different approach now and am wondering if I can get some feedback on this landing page.
It’s the landing…Read more