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Latest Activity
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Scott posted an update 4 years, 10 months ago · updated 4 years, 10 months ago
New here. Going to start reading the book tonight and taking lots of notes.
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Edwin Vining posted an update 4 years, 10 months ago · updated 4 years, 10 months ago
11 years ago I bought John’s Simple Writing System as our business transitioned and we pivoted after the Great Bush Recession. After years of healthy growth (thanks in part to the wisdom of John Carlton, Perry Marshall and others) my conference and event-focused businesses are again taking a massive hit due to things outside my control. So, no…Read more
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Welcome, Edwin! I was probably a year behind you in the SWS as I took it in 2010.
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Michael Duffy posted an update 4 years, 10 months ago · updated 4 years, 10 months ago
Not a lot. Enjoying the kick Ass Copy writing book though.
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Hi Michael: It is a wonderful course. Welcome to the Club!
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Yes it is very interesting. Thank you Virginia.
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Robert Moss posted an update 4 years, 10 months ago · updated 4 years, 10 months ago
Thanks for the awesome material and huge discount.
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On behalf of John and Stan… you’re welcome!
Welcome to the Club. If you have questions, just post them here.
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Gregger posted an update 4 years, 10 months ago · updated 4 years, 10 months ago
Hello to all. Signed up for the Kick-Ass copywriting course a few days ago. I am just completing all of my other copywriter training courses and massive reading. I am ready to start looking for clients in the next few months. I was going stir-crazy in retirement so I thought it would be exciting to become a freelance copywriter. I look forward…Read more
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He Gregger: Welcome to the Club! I suggest you go through the (free) Simple Writing System Express Course. Just click on the Simple Writing System banner in the right column to get started.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
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Kick-Ass Copywriting
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Welcome, Scott: When you have questions, just post them here.