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Cezary Baginski commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine 11 years ago
Besides the point, but it’s an interesting and recently revealed fact: the Indians were actually decimated not by overwhelming numbers of settlers, but lost the same way aliens did in “The War Of Worlds” – […]
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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Market a Seminar
Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any […] -
Jason Cliff posted an update 11 years ago · updated 11 years ago
Can anyone provide examples of website homepages that do an effective job of doing what a homepage should do?
For a service business that requires conversation to close a sale and perform the work, what should a websites purpose be? Inform, Educate, Complete a Form, Make a Phone Call?
What should a homepage do for a website?
I have searched for…Read more -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to optimize the 80/20 rule
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who […] -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Your Money is in the Ether
In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling […]
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On this call, David Deutsch interviews Tellman Knudson and Shawn Casey on the critical role of list building in internet marketing and its synergy with effective copywriting. Tellman, who overcame personal challenges to become a successful internet entrepreneur,...
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Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in...
John Carlton’s Best Ads: Shortcuts For The Scanner
I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of "humanizing" your letters. The handwritten notes and circles are in a...
John Carlton’s Best Ads: Deposit Directly Into Your Account
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS's best-selling teachers ... and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut...
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What type of service biz are you talking about, Jason? It might matter. Check out our pal Joe Polish’s carpet cleaning site — it’s actually an option off his home page joepolish.com (which is a gateway page for both his overall biz stuff, and his carpet cleaning site). What Joe’s done is take what COULD have been a nightmare-level complex…Read more