As with almost all marketing, Max… it depends. When you’re dealing with small numbers of prospects, yes, by all means call each one personally. Especially if the goal is a high ticket item. What you learn by talking to people directly is invaluable… and you can use what you learn for any copy you put on a site (when your numbers get too large…Read more

You’re going to need to bring this down to earth for us to help you.

I have no idea what you’re asking.

If English isn’t a great written language for you, please write the question in your primary language and use Google Translate to post it here in English.

Hi Max. Has she successfully sold any of this stuff before? Does she have a successful funnel already, in other words?

There are a lot of x factors here: How hot/warm is the list? Does she have any name or company recognition among these C level types, or is she coming in cold? Is she a household (or office-hold) name, with a proven track…Read more

Hi John, thank you for your reply, there’s a lot to think about here.

So this client is actually very big in the industry, she used to be the president of a life coaching company, but what she noticed is that life coaches usually tell you what to do, and how to do it, but this might not work for everyone.

She developed her own unique method…Read more

Hi guys please could someone help me with this.

Thank you!

Hi Max: I think the answer to your question is in John’s original response:

“The answer here that covers all scenarios, though, is to test. Create the best shot at making a sale in your marketing, and test that to your available lists. If the results aren’t spectacular, try again. Do A/B split tests. Try everything you can come up with, if you h…Read more

Hi Max. Virginia has the right response — just develop something and test it. Get moving, and get some data, and then adjust to increase response. Change things entirely if you run into brick walls.

There is no actual one-size-fits-all for any kind of market. But there are simple things to try first: Get people to sign up for your email…Read more

Hi, Max,

I would just add to all this good advice from John and Virginia that a good guide to what to do when you don’t have much to go on is what others have done successfully in the past (I noticed you mentioned one thing in your note).

See what people like your client has done.

Favor the ones done by people who are most like her and her…Read more

Hi Max: I think you would benefit from joining David’s (ridiculously underpriced, but don’t tell him I said that) Inner Circle. He has twice monthly live zooms and can give you more individualized help.

Thank you everyone for such great and insightful advice.

Feels great to be part of this community.

Will act on all this instead of contemplate and let you know how it goes!