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Nick Chalker posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
Anyone know?
In the “Kick Ass Secrets” course, it says that in the Insider’s Club (this membership) there’s a “special section devoted to deconstructing ads and explaining the professional level tactics behind the headlines, body copy, pitch and everything else.”
Does anyone know where or what this section is?
I can’t seem to find it. -
Kirsten Karchmer posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
Hi everyone, thanks to your great advice my landing page (more emotional pull) is converting at 44%! Still no conversions on the checkout page. I collected 125 testimonals (here are the first 20 http://blog.conceivable.com/success-stories-1/) and not sure how to best use their power. They are very emotionally compelling and want to use them to…Read more
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Hi Kirsten: I would suggest that you apply for a hotseat. John and Stan can give you some strategies for increasing your conversions.
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Hi Kristen, I think you should focus all of your effort on the conversion page in terms of utilizing the success stories there. Intersperse them throughout tbe page or use the comments as food for your writing when talking to your prospect. Continue using the emotional pull that has worked for you on your landing page on the checkout page.
Check…Read more
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Thanks Alicia, Ill check it out now.
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Kirsten,
Those are some pretty powerful, emotional and compelling testimonials.
I haven’t read any of the sales message thus far, so I’m shooting from the hip here…
But one way you could utilize the power of those statements is at the end, for the call to action.
Hopefully you’ve greased the skids and dumped them onto the call to action…Read more-
That is, of course, assuming that these points have also appeared in your sales message already.
You don’t want to dis-connect your prospect from the journey that they just went on by bringing up new and irrelevant points.-
That’s a really great point, Nick!
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This are really good suggestions, but this is the challenge. This is a group of people who are extremely vulnerable and HATE to be sold. As collective, they are hypersensitve to being scammed, so I think I have to be very, very careful about how to position the “sell” to avoid leaving the person “feeling sold”. Does that make sense? Im not that…Read more
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Kirsten,
Of course that makes sense…
NOBODY likes to be sold.
Your copy should always make them feel like the buying decision is their own.
Some people take more time to finesse.
Maybe in this case, the “sale” here is to just get them to trust you enough that you can put them into an email nurturing process.
This is a BIG decision, and a…Read more -
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Honestly though, you’re providing them a solution to their problem. A mammoth, personal problem. You have the solution and would be doing them a disservice by not telling them about your life-enhancing solution to their problem. It’s getting your prospects to understand the immense value that you have, trust you and have faith enough to buy the…Read more
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Hey, 120 testimonials is AWESOME material to have. Whatever you’re feeling, when thinking about this, take a moment just to consider that; revel in this goldmine.
Then… Definitely take on the awesome tips given in here. Because you have such a number/variety of testimonials, you can use them, interspersed throughout the text, to back up amazing…Read more-
“Are you an x woman with y and z, and see pregnancy within 8 weeks as impossible? Angie was in that exact situation and then z happened”.
This is great piece of advise. Be as specific as possible, avoid vague language…. -
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Again, messaging is tricky because of the FDA. This may be useful for other people who are selling anything that “treats” anything. The FDA will be all over you if you say you can treat anything, now you can allude to it and you can always say that you promote something to be healthy (when in fact it is diseased) but the FDA will be watching me…Read more
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Hello Kirsten,
I’m wondering then, what sort of scrutiny do testimonials come under from the FDA. Can you use testimonials to show benefits you can’t state yourself.
I was watching the P90x infomercial and the testimonials were non-stop showing specific benefits eg “I lost 50 pounds in 90 days” “The results keep coming and coming” and emotional…Read more
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Btw, what an absolutely awesome name… “conceivable”. Could hardly have chosen a better 🙂
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Your site looks good. I’d use testimonials on landing page, and than some of it in call-to-action (‘yes, I want to get pregnant now’ or something like that’).
I like your message on the landing page: ‘Struggling to get pregnant?’, but I’d give ‘We Can Help’; ‘We understand’ more thought. I’d try to avoid WE-language as much as possible. Whole…Read more-
I used WE, because while this is my program, we did leverage obgyn’s and reproductive endocrinologist, behavior specialist and nutritionist to credentialize the program. Do you think that distracts from the messaging. Maybe I am missing the point, are you saying I should be talking more about them??
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If I were you I’d avoid ‘we’ wherever I can. Talk to ‘her’ and about ‘her’ – woman who wants to be preganant but can’t. Woman-to-woman.
Regardless if you used someone elses techniques (I don’t know if I understand your words clearly) – you can still frame it as ‘you’ – the woman you talk to (or maybe a couple, or even a husband of a woman who…Read more
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Kirsten,
Another question…
I haven’t seen the sales page, but what is your “grab them by the lapels and throw them into your copy” headline?
Could you use the benefit of your testimonials in there?
Like say…
New fertilization technique has helped over 120 women conceive when they thought all hope was lost. Reducing cycles from 58 to 32…Read more -
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Your testimonials are good, but here is a secret to making them much more powerful.
The trick is to ask them to first write about doubts they had when first listening / joining you.
I recently discovered to do this and you can see how great testimonials I was able to get at my website:…Read more
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Raj, thanks for the feedback. Truthfully, I think your testimonals are way to long to really be effective. While it would be great if I could use my users testimonals pics but there is so much shame for people with infertility that they wont usually let me expose them by using their pics.
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(1) You are right about pictures in your case. But, if you ask them, I believe a few will say yes.
(2) The proof of effectiveness of testimonial is in sales. I am happy with the results these testimonials that I added about a month back. You have to try rather than discarding the idea. I’ve been testing my ads/marketing for the past 25 years.
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Larry E. posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
After watching Victoria’s sample Power Point presentation she was kind enough to post the other day and mention is made to Video Sales Lettters or VSL in SWS course I realized that I really need to get up to speed on my PowerPoint as that is often used in these and other videos that I may need to do!
UDEMY, the online Educator with over 30,000 d…Read more-
PS In full disclosure I am not an owner, shareholder or Investor in UDEMY of any kind and don’t earn a blessed nickel if anyone enrolls or not just thought it’s a benefit to me so it will probably benefit someone here too!
Thank you!
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Larry E. posted an update 9 years, 3 months ago
Virginia, hi! I can’t find where you asked it on post ( it came over on my email) but wanted to reply to you! Nope I just copied and pasted it from Amazon “SHARE” directly both times! I’m not earning on it I assure you …just thought other members might also be interested in a book coming out by a very well known veteran copywriter! You’ve bee…Read more
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Larry E. posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
As an FYI Gary Hennerberg a well known veteran Copywriter has a book coming out on Amazon in May 2016. You can preorder now under $18.00 I preordered mine!
Crack the Customer Code: Seven Pathways from Head to Heart to Yes!
Link to preorder; https://www.amazon.com/dp/1630476986/-
Hi Virginia!
Didn’t notice all the gobbledygook at end of other link till you mentioned!This one looks better!
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Virginia Drew replied
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He is talking about the swipe file letters Each comes with his commentary about what makes the ad work and for many he also gives background information about the ad. Go to John Carlton’s Corner/Collected Letters- Swipe file. We post a new one every couple of weeks and each is up for about a month. The One-Legged golfer letter and the nickel…Read more
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Nick Chalker replied
Well that makes sense- LOL
Thank You, Virginia.
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Daniel Cugliari replied
I hated the format at first. It annoyed me that I couldn’t access all the content at once….
But I’ve been more engaged in the MRIC material than any other online course I’ve done.
These guys have some secret-sauce strategy going on here.