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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: You Don't Know How They Feel
In this copywriting hotseat John Carlton reminds us that we do not know how our prospect thinks or feels. We should not say we do. John’s […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: How to Get a Great Testimonial
In this video clip, John explains how to get a great testimonial. How to use sales detective work to get the real story behind what starts out as a […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: Get Your Mail past the Gatekeeper
It can be tough to get your direct mail past the receptionist or another gatekeeper when you are trying to contact a professional or […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: Set a Start Point for Tracking
Stan Dahl gives advice on how to set a starting point for tracking your results. Stan’s comments: You’ve obviously got a lot of ideas; you’re […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: What is a Hot Prospect Worth?
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing […]
Recent Member Lessons
Transform Your Internet Business: Essential Strategies for Successful List Building with Tellman Knudson and Shawn Casey
On this call, David Deutsch interviews Tellman Knudson and Shawn Casey on the critical role of list building in internet marketing and its synergy with effective copywriting. Tellman, who overcame personal challenges to become a successful internet entrepreneur,...
John Carlton’s Best Ads: The Penny Letter
Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in...
John Carlton’s Best Ads: Shortcuts For The Scanner
I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of "humanizing" your letters. The handwritten notes and circles are in a...
John Carlton’s Best Ads: Deposit Directly Into Your Account
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS's best-selling teachers ... and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut...
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