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Latest Activity
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Brian Leist posted an update 5 years, 3 months ago · updated 5 years, 3 months ago
Hello there…I am new here…My name is Brian
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Pedro Martins posted an update 5 years, 3 months ago · updated 5 years, 3 months ago
Hey everyone! I am new to the club and just wanted to say hi and let you know that I am proud and happy to be here.
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Welcome, Pedro!
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Larry LaFata posted an update 5 years, 3 months ago · updated 5 years, 3 months ago
Hey just joined MRIC, hellova happy, you should did this years a go, John & Stan!!
John Carlton is the Eric Clapton, the Jimmy Page, the Jimmy Hendrix of Marketing,
and have been following him for years. Should be able to afford him by 2027.-
Welcome, Larry!
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Sean Ring posted an update 5 years, 4 months ago · updated 5 years, 4 months ago
Just wanted to write a YUGE thank you to MRIC, Stan, and John. Today, I finished the Freelance Copywriter Course. Eye-opening, to say the least. Working to implement everything I read. Thanks again!
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Great news, Sean! Let us know how you are getting on.
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Hi Virginia! Thanks for asking. I’ve built my website, seanring.com, updated my LinkedIn profile, and rejigged my Facebook business page. I’ve got a load of financial qualifications from over 20 years in banking, but getting into financial copywriting seems to be difficult. Any advice would be welcome, as would a critique of my website and…Read more
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Hi Sean: Sorry… I responded to the wrong post when I suggested the hot seat. It should have gone here.
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No worries, Virginia! I got the message anyway. Thanks for your help!
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Arnold Flores posted an update 5 years, 4 months ago · updated 5 years, 4 months ago
Hey Virginia!
I would love to see some input and critique of this sales spec “mock” letter that I will be tested on next week! I would love to have your thoughts on all of it. Let me know what you think. this sales letter will be printed so no picture or links will be posted in the letter. Here is the link –…Read more
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Hi, Arnold
Well… if there are no links you have to change the call to action (click here).
Beyond that… I would re-work the pre-head. “Marvelous Book Announces Most Guaranteed Peak Confidence Principles… ” is not very good English, and won’t really grab the reader. Who wants to read another book? You want some kind of teaser or…Read more
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Thank you, Virginia!
This is the exactly what I need to succeed! Much appreciated and I am getting to use your suggestions right away!
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Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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