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Isreal Hartley posted an update 6 years, 4 months ago
Hi everyone.
Nice to meet you all, virtually…
I love these open groups where everyone can share. I learn so much more when the teachings are used in everyday scenarios and in different context.
My question is related to getting to knowing your prospect. It keeps popping up over and over again in all the books and courses I read.
It makes p…Read more
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David Hamilton posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Hi folks, I just signed up for the simple writing system home study course. Waiting on receiving my physical workbook to arrive in the mail. Have checked out the material available online.
Wanted to ask if in the printed workbook or futher into the SWS course there is more detailed instruction how to conduct market research with online and…Read more
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Isreal Hartley posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
For David:
Hi David – I often refer back to these articles:
https://www.bly.com/Pages/documents/HTPFAC.html
http://www.makepeacetotalpackage.com/archives/turning-research-into-gold/ -
Debra Cope posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
I am launching my Simple Loyalty System for salon professionals. How do you like the name of that course? LOL. I want to get more sales
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Hi Debra-Sue: It sounds like a catchy name. The problem is that you would have to give further explanation because it is not self-explanatory. Do you currently work with Salon Professionals? I don’t really know much about them but the term “loyalty program” or “loyalty system” is more of a marketer’s term than one a business would be familiar…Read more
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Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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Hi David:
Welcome to the Simple Writing System Home Study course.
John introduces the tools you need in the video. It is a simple process and he doesn’t want students to get lost in the details.
Most of the research he describes can be done using Google and your telephone.
The AdWords research can be done using the keyword planner. We have a…Read more
Hi Virginia
Thank you for the welcome and for the reply to my question, really appreciate.
Understandable about the multitude of ways to research various markets. I was just thinking the lesson of how to research your market starts with researching it. Asking questions to other members, google, etc.
I just received my printed work book in the…Read more