Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Willism posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Hi John,
It’s William here…
What specific questions to you ask to discover the hook for your sales letter or ad?
Cheers,
William -
Tommy posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Hello, I’m new here!!
The main reason I decided to join this club was because I want to become a legendary marketer who generates $100,000,000 from advertising excellent people/products/services within the next 20 years.
And, after reading Claude Hopkins I realized that I NEED TO SEE ADS THAT WORK & lots of them.All that said, I’ve been…Read more
-
Great Tommy….You are getting yourself something extremely valuable. I call that laying the right fundamentals….
Now, you have something to build on
-
-
Olivier Ranocha posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Just To Say Hello
I’m Olivier, French-Copywriter living in Belgium — country of French fries, chocolate and beautiful Atonium — so apologize me for my English.
I’m barely registered.
And happy to be there.I used my “Copywriter Super-Power” since 10 years to find customers for me, as I’m freelancer since 2008. But now, I monetize this Supra…Read more
-
Hey Olivier, great to meet you brother you sound very interesting! And, I’ve never met a french copywriter before!
I think you’re doing good so far, I can understand your english and before we know it you’ll probably sound american 😛
great to meet you!
-Tommy -
Thank’s Tommy,
That sounds like a very pretty compliment 😉
See u
– Olivier -
Bonjour Olivier,
There with my two cents (I live in South Africa) French…Ha ha ha ha..
Anyways, welcome to the CLUB. Let’s have some fun while making friends and learning from those who have been to trenches like John.
Cheers,
William
-
-
Amanda Foxcroft posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
When discussing a project with a potential new client, never worked with them before and haven’t worked in the niche before, is it a red flag when they say, “I would have you write the copy first before I created the product”?
What are the pros and cons of a situation like this? -
Willism posted an update 6 years, 6 months ago · updated 6 years, 6 months ago
I want to kick-start a campaign to promote an ebook geared to help men and women raise their salaries even if their bosses are micromanagers. I would like to run the campaign via the internet and later go offline or do both simulataneously.
-
Hi William: Welcome to the club. If you have any specific questions, please post them here. Thanks.
-
Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
There are no specific questions to ask. You just have to get to know the client. find out what the story is behind the product. If it was created by one person, talk with him to get his story. Find out if there are any interesting stories they got from customers. When John got the hook for the one-legged golfer he interviewed the person behind the…Read more
Got it…Working on discovering the hook behind an ebook I want to sell. That;s why I asked the question.
Thank you
Yeah, there are no hard and fast rules about the hook. You dive in, look for interesting stories, and keep digging until you discover something outrageous or fascinating or dear to the heart of your audience. It’s a bit like trying to think of something interesting to talk about on a first date — you only know a bit about your date, but you know…Read more
Hi John,
Thanks very much for your vaalued to respond to my burning question…Your response does add enormous value to my education journey…This is addition to what Virginia said…
Thank you…Busy playing Kick-Ass Course daily in my car and on my computer…Since I got it on Friday, I’ve been listen and reading and re-reading the book a…Read more