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Latest Activity
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Elodie posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
So good to be on your team. Right now, just have to settle in. Elodie
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Ariba Farheen posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hi, Could you please advise on best resources I can refer to for developing word of mouth marketing? Thanks!
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Hi Ariba: You have to be a bit more specific here. What is your product or service and what do you mean by word of mouth marketing? People actually referring other people to you, viral postings online, or what? It used to be that “word of mouth” meant people telling other people about a local business. Today that could also mean online…Read more
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The Marketing Rebel Team wrote a new post 7 years, 2 months ago
Don't do this on Facebook…For several years now, Facebook has been a great source of free traffic for websites. Of course, marketers have taken full…and in some cases, […]
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Rahel Khalique posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hello everyone! I’m Rahel and I’m a rookie copywriter who’s trying to establish a solid foundation in copywriting knowledge and skills.
I really look forward to exchanging ideas with you all and benefiting from this course.
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Hi Rahel: Welcome to the Club and welcome to the Simple Writing System Coaching program. I know you will get a lot out of the program if you apply yourself. Colin is a fantastic teacher and can help you out a lot.
If you have any questions that don’t relate to your SWS lessons, feel free to post them here. All SWS questions should be posted…Read more
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Mark Beniston posted an update 7 years, 3 months ago · updated 7 years, 2 months ago
I am new to this group but reading between the lines becoming a copywriter of any note is a lot more science and hard work than just being born great. To that end it seem to me that doing research is a huge part in the copywriting process. Any tips on how to get into good habits from the get go?
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Hi Mark,
Remarkably good question. Thanks for posting it.
Having spent a lot of time with many hugely successful copywriters, one thing I’ve learned is the ones who have a proven they can write ads that create more sales than other ads, in different markets, spend more time ‘ much more time ‘ on researching the market than they do writing the…Read more
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Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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Hi Elodie: Welcome to the Simple Writing System Coaching Program. It is a wonderful class and you will enjoy it and learn a lot (as I did) as long as you apply yourself. If you have any questions that don’t relate to the SWS, feel free to post them here. Any SWS questions should be posted in your Classroom for Colin’s feedback.
Enjoy!
Thanks for welcome.