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Daniel Cugliari posted an update 9 years, 2 months ago · updated 9 years, 2 months ago
Listening to John and Kevin’s podcast episode ‘On Story‘ got me really curious about how ‘tales’ get told of real-life events.
I’ve never been a good story teller – and piecing together chains of events that retain the same anticipation, angst or excitement from the original never came easy to me.
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Over the last few weeks I discovered Dan Carlin’…Read more -
Larry E. posted an update 9 years, 2 months ago
John,
Today AWAI released to those of us who subscribed to “BOOTCAMP ON DEMAND” from last months AWAI BOOTCAMP your presentation before the group and all I can say is WOW!!!
Not to give anything away in case others watch it there or you post it here (not even the title) but you took the gloves off for this one! I learned a whole lot of all new…Read more -
Larry E. posted an update 9 years, 2 months ago
While we are discussing GARY HALBERT he wrote a series of letters called THE BORON LETTERS to his youngest son Bond.
This book is available on Amazon under $25.00 and if you’re a fan of the late great Gary Halbert you should definitely read this book! -
Larry E. posted an update 9 years, 2 months ago
The Gary Halbert Letter
http://www.thegaryhalbertletter.com
The Gary Halbert Letter. The most valuable website on the Internet. -
Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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Good Story 🙂
One of the things I realized early on working with John Carlton is that good sales copy is structured story telling. It has a lot in common with technical writing.
Just like a story designed to make you laugh, or cry, or learn a step-by-step process, there are constructs and patterns that have proven to work in copy.
That was…Read more
Oh nice.
I’d always assumed that good storytellers always learnt by intuition. (Unfortunately for me, my intuition told me to stop telling stories because I never hit the punch line).
It’s good to know I might be able to get some of the basics down at least, even if I don’t become a master storyteller.
That book looks super interesting – tha…Read more