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Marcin Soltysik posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
What’s the difference between SWS and Freelance Course -> http://marketingrebel.com/freelance-course/ ?
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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: How to Create an Effective Headline
John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: ” […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: Find Your Niche
In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s […] -
Dritan Basha posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Anybody knows where can I find the “You Movie” blog post John talks about in SWS “Step 9 – Develop Your Story and Your Voice”? Thanks
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Hi Dritan: It is called “You, The Movie Version” and is here:
There is an update here:
To find any blog post, go to John’s blog and type in the title (in quotes) in the search bar.
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Ken Waiganjo posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Hi,
Looking for advise, I am meeting up with a dentist tomorrow to help bring in more patients, using ppc. One of the things that I here about is the commission structrure for bringing in more business.
What sort of commission should I be charging for bringing in more patients.Thank you.
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Hi Ken. This one requires you to do some research. Call other dentists, search Google to see what info is online about this tactic among dentists (and also chiropractors, a market that closely resembles dentistry in marketing techniques), just be a bulldog about finding out what’s behind this commission thing. It may be a real tactic, or it may…Read more
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Hi John, thanks alot thats a huge help.
However not sure I understand what you mean:
“It may be a real tactic, or it may require major investment, or it may be just a rumor and no one is making it work. As a writer/advisor/consultant, you’d do well to find some resources of info about it before recommending it”Thanks
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Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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Virginia Drew replied
Hi Marcin: SWS teaches you how to write copy and the Freelance course shows you how to develop that into a business. They work hand-in-hand. I purchased the Freelance Course and can highly recommend it.
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Virginia Drew replied
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This is what John says about it:
The Freelance Course was always coupled with KACS, which covered the “writing” part. First chapter, “Get Good”, refers to KACS.
SWS expands on KACS, with more detail on the writing process, plus coaching.
For the serious copywriter, all three are required reading.
(By KACS he means Kickass Copywriting Secrets,…Read more
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Marcin Soltysik replied
SOLD! Thanks 🙂 Virginia