Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton's Best Ads: The Nickel LetterEasily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and […]
-
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: Learn Salesmanship From the Masters John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They […]
-
Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 2 months ago · updated 11 years, 2 months ago
Sorry USP.
-
Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 2 months ago
What does UPC mean in copywriting?
-
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
Action Seminar Copy Panel: Target Your Copywriting Services Most copywriters try to be all things to all people. Â The most successful, though, are specialists. Â They spend a lot of time in one n […]
Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport.  They don't bat an eye when I address them as "golf nuts" (which I frequently do).  They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally  asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...