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Latest Activity
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John Carlton wrote a new post 11 years, 7 months ago
Getting Email Delivered… Read… and Acted On – Part 1 Part 1 of the email marketing course created by John Carlton & Stan Dahl, where we share the lessons we’ve learned over the years that have […]
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Stan Dahl wrote a new post 11 years, 7 months ago
Getting Email Delivered… Read… And Acted On — Overview This course is divided into 3 modules – In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Productivity BoostersSometimes it seems like 24 hours in a day is just not enough to get everything done. But, maybe it is not that we don’t have enough hours in […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Fontsquirrel — Free fonts FontSquirrel is a site from which you can download fonts that are not already on your computer. It is free and easy to use. This is a short […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to PicPick PicPick is a cool tool that does several things: screenshots colorpicker magnifier pixel ruler crosshair protractor whiteboard I […]
Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport.  They don't bat an eye when I address them as "golf nuts" (which I frequently do).  They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally  asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...