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Raiyan Anwaar posted an update 6 months, 3 weeks ago · updated 6 months, 3 weeks ago
Hey, does anyone have an illustrator they use for picture ads (for Facebook) they can refer? Or a website that’s better than up work, that has good talent?
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Islam Aliev posted an update 7 months ago · updated 7 months ago
Hey guys, could someone give me advice on how to know your target group properly. What questions should I ask myself to know my audience better and how do I find answers to these questions from my target group?
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Hi Islam: One thing you should do is go through the (free) Pint of Beer Ad Challenge. It will help you figure out who your market is and nail down what you can do for them. To sign up just go to https://simplewritingsystem.com/
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It looks like you took the Pint of Beer Challenge.
What questions do you still have about understanding who is in your market?
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Hi, Islam,
If you strive to know them 2 or 3 times as well as you think you need to, you can’t go wrong and will have a huge advantage over your competition.
Get to know them by reading about them, talking to them, talking to those who talk to them and know them.
Don’t be too analytical about it. Get to know them like you would someone you’re in…Read more
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Raiyan Anwaar posted an update 7 months, 1 week ago · updated 7 months, 1 week ago
Hey, quick question (online marketing).
What email software do you currently use or you’re aware of for the best deliverability rate? And easy segmentations.
Please let me know, deciding on one within next 2 days. Thank you.
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Hi Raiyan, If we gathered with the top 5 email experts I know, we’d get 4 different opinions on what one service is “best”.
If you go with a low-priced or free option, you’re in with the amateurs and spammers. And your deliverability will reflect that.
If you go with a service that makes you pay and has several hoops you must jump through to…Read more
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Got it, thanks Stan!
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The Marketing Rebel Team wrote a new post 7 months, 1 week ago
John Carlton's Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport.  They d […] -
The Marketing Rebel Team wrote a new post 7 months, 2 weeks ago
John Carlton's Best Ads: World Famous Street-Fighter Will Give You A FREE GUNThis piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it […]
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John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport.  They don't bat an eye when I address them as "golf nuts" (which I frequently do).  They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally  asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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When I’m looking for a new graphics artist, I post a small slice of the job on Fiverr and/or UpWork and hire 3-4 people. Knowing I’m going to toss out some of the work I paid for.
That extra cost is well worth the time it would take to try to more carefully interview and evaluate someone before hiring them. I want to see what they do. Not samples…Read more
For graphics-related projects, you might also give 99designs.com a try, which is more design-focused.
Stan’s suggestion is excellent, by the way — do that no matter what!