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Virginia Drew wrote a new post 1 year, 3 months ago
How to Easily Add Power to Your CopyIn today’s video clip, David Deutsch dives into the fascinating world of grammar! It may sound a bit dry, but trust me, understanding the […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: Third Party EndorsementHere is a good example of how to “piggy back” your product to another list. The cover letter is from the guy everyone on the list will recognize. […]
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Mark Anthony posted an update 1 year, 3 months ago · updated 1 year, 3 months ago
Hello everyone.
I joined the MRIC to learn to write killer copy.
Not only do I want to hone my skills as a top copywriter…
…but I also aim to start my own digital marketing firm.
The plan is to make copy work for my business then help other businesses.
But that’s just the start and the destination.
The journey is what I’m…Read more
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Virginia Drew wrote a new post 1 year, 3 months ago
The Math of Copy
In this video, David Deutsch unlocks the secrets of effective copywriting with a focus on the math behind the message! Have you ever read copy […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton’s Best Ads – Marketing Rebel Insider’s ClubThis corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, […]
Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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Virginia Drew replied
Hi Mark: I suggest you do the (free) pint of beer ad challenge. It will show you how to quickly write a fairly good ad. Just click on the Simple Writing System banner in the right column.
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