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Isreal Hartley posted an update 6 years, 4 months ago
Hi everyone.
Nice to meet you all, virtually…
I love these open groups where everyone can share. I learn so much more when the teachings are used in everyday scenarios and in different context.
My question is related to getting to knowing your prospect. It keeps popping up over and over again in all the books and courses I read.
It makes p…Read more
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David Hamilton posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Hi folks, I just signed up for the simple writing system home study course. Waiting on receiving my physical workbook to arrive in the mail. Have checked out the material available online.
Wanted to ask if in the printed workbook or futher into the SWS course there is more detailed instruction how to conduct market research with online and…Read more
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Isreal Hartley posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
For David:
Hi David – I often refer back to these articles:
https://www.bly.com/Pages/documents/HTPFAC.html
http://www.makepeacetotalpackage.com/archives/turning-research-into-gold/ -
Debra Cope posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
I am launching my Simple Loyalty System for salon professionals. How do you like the name of that course? LOL. I want to get more sales
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Hi Debra-Sue: It sounds like a catchy name. The problem is that you would have to give further explanation because it is not self-explanatory. Do you currently work with Salon Professionals? I don’t really know much about them but the term “loyalty program” or “loyalty system” is more of a marketer’s term than one a business would be familiar…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Wickedly-Clever Grabbers
You can't see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The last was a simple business card with a hand-written...
John Carlton’s Best Ads: No-Rules Cage Fighter
My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, hauling in cash by the barrel load. Then the competition started...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #8: An Urgent Note
THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST FOR EACH LETTER. One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #7: Bargain Alert
THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own...
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Hi David:
Welcome to the Simple Writing System Home Study course.
John introduces the tools you need in the video. It is a simple process and he doesn’t want students to get lost in the details.
Most of the research he describes can be done using Google and your telephone.
The AdWords research can be done using the keyword planner. We have a…Read more
Hi Virginia
Thank you for the welcome and for the reply to my question, really appreciate.
Understandable about the multitude of ways to research various markets. I was just thinking the lesson of how to research your market starts with researching it. Asking questions to other members, google, etc.
I just received my printed work book in the…Read more