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Daniel Cugliari posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Yo guys. Dan here. Brand new to the site – but been a big time fan of Carlton since I first heard him on Joe Polish’s podcast.
Here’s a bit about me… and a question.I’ve recently taken on the daunting (and likely crash-and-burn scenario) task of becoming the ‘director’ of an established biz.
TRANSLATION: My boss left, I know the biz inside ou…Read more -
Joel Helfer posted an update 9 years, 4 months ago
Just started a new podcast \” CelebrityOnFire.com to give attention and authority and make the invisible visible!
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Marketing Tips: How to Name Your Product
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton: How to Set and Reach Realistic GoalsThe Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Copy Tips: Headline Tip #1: Think in Terms of Three
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s […]
Recent Member Lessons
John Carlton’s Best Ads: Wickedly-Clever Grabbers
You can't see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The last was a simple business card with a hand-written...
John Carlton’s Best Ads: No-Rules Cage Fighter
My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, hauling in cash by the barrel load. Then the competition started...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #8: An Urgent Note
THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST FOR EACH LETTER. One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #7: Bargain Alert
THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own...
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Daniel Cugliari replied
Thanks Pete! VWO looks great. Seems to win all the votes in comparisons. Can’t wait to have a full set of heat maps and analytics with what is working on our site or not.
Thanks for narrowing it down for me 😉