Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Seb Mars posted an update 4 years, 11 months ago · updated 4 years, 11 months ago
Hi Everyone,
I’m writing now because up until now my sws study was going great but I hit a roadblock with the features and benefits section which I found to be challenging. Can anyone give me a clear and concise explanation… Thank you!
-
Joey Karam posted an update 4 years, 11 months ago · updated 4 years, 11 months ago
Hello! Does anyone have the kickass marketing secrets audio on the computer? I got the disks when i bought it the book but i have no CD rom or CD player. (Im a millennial apparently…)
I can show proof of purchase. just trying to get the audio version in MP3 format so i can put on my phone and listen 🙂
-
Hi Joey: Just open a ticket at support@marketingrebel.com and Anne will help you with that. We do have the audios online but she has to confirm your purchase and give you access. Sorry for the slow response.
-
-
Lane posted an update 4 years, 11 months ago · updated 4 years, 11 months ago
Hi all. Brand new Here. First got exposed to the shared style of marketing from Dan Kennedy years ago. I never had the money to pull of a direct mail marketing campaign as suggested by DK (Magnetic Marketing). I am a huge fan of well written copy…Halbert, Carlton, Kennedy, Dahl, Fancher, Marshall, Brunson, Lee…so many. I now have a stash…Read more
-
Hi Lane
This post is very difficult to read. It is just one block of text. I looked through it and it looks like you want to start a direct mail campaign.
You aren’t giving us anything to work with. If you create a mailer that you would want to test, we can give you suggestions on how to improve.
If you want someone to write a mailer for…Read more
-
-
The Marketing Rebel Team wrote a new post 4 years, 11 months ago
How to Use SocialOomph to post to TwitterFor the past year or two we have been posting to Twitter using a website called Twuffer. Unfortunately, about a year ago we found that the […]
-
Francis Nayan posted an update 4 years, 12 months ago · updated 4 years, 11 months ago
Hi guys,
My name is Francis Nayan and I’m a Direct-Response Copywriter specializing in Email Marketing. Currently, I have a handful of clients and just looking to write better copy, network with you, and learn as much as I can!
I’m pumped to start the SWS Coaching Program and learning from the best! Feel free to reach out if any of you…Read more
-
Hi Francis: Welcome to the Simple Writing System Coaching Program. Colin is an excellent copywriter and has been teaching the course for several years. I know you’ll get a lot out of it.
-
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Hi Seb: To expand a bit on Mark’s example: A window air conditioner’s features/benefits might be:
1. 8,000 BTU motor/cools the area quickly and with less electricity
2. Runs on 110 power/you can plug it into the wall and don’t need a special outlet
3. Has a QuietKool (my invention) motor/it doesn’t wake you up at night when it turns on and…Read more
I look at it from how a thing makes the person feel. Safe, more attractive, less stressed… what does the thing do for them? I write out as many as I can. Definitely research the thing to find reviews from those exposing their feelings about the thing.
seb, i have a feature, function benefit spreadsheet I use, email me and i’ll send you a copy
lar
Hi Seb: If you want to try it yourself, go ahead and post some feature/benefit combos and we can comment on them. That is the only way to find out if you really understand them.