Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Patrick Dundee posted an update 7 years, 4 months ago · updated 7 years, 4 months ago
Hi Guys,
Can anyone tell me what the Americans say in regards to getting a quote for landscaping, house painting or a new concrete driveway? In Australia we say we’ll get three quotes. But I’m hearing in America they’re saying “They want to get three bids”. What is that the most common name for getting home improvement prices? Bids or Quotes or…Read more
-
Ayries Blanck posted an update 7 years, 4 months ago · updated 7 years, 4 months ago
Hey, Y’all! I am wondering I am interviewing a client of mine to get a feel for his “voice” and story. I have some ideas of general questions that I am thinking of asking and I would love any ones advice who has done this or worked in an industry where they had to figure out another company voice + story and emulate it and what questions you ask…Read more
-
Hi Ayries: I see you are in the SWS Coaching. I would take advantage of that and ask Mark what he would say.
Story and Voice is Lesson 9. If you follow the instruction there about developing your own story and voice you can do the same thing to develop your client’s story and voice, as well.
-
-
Terry Simpson posted an update 7 years, 4 months ago · updated 7 years, 4 months ago
Hi everyone.
New to MRIC and looking forward to learning more about marketing and copywriting. I am changing careers and writing copy is my direction. I am focusing on the outdoor industry. And I scored my first client just last week. So here we go.
I started this journey with AWAI and the road has lead me here. I hope to get to know you all and…Read more-
Hi Terry
Welcome to the Club. You might want to check out the Simple Writing System Express course. It is free and can help you get insight into your prospect and how you can best start the conversation with him. http://www.Simplewritingsystem.com.
There is also a link in the right column.
When you have questions, feel free to post them here.
-
-
Jose Ayala posted an update 7 years, 4 months ago · updated 7 years, 4 months ago
Hey guys how do I get a client to spill the beans on how he/she got started in the biz during our interview.
What are some good questions to ask? thanks.
-
Ask: How did you get started in this business? I think the direct way is always the best. People like to talk about how they got started. Then you can ask more questions as they come up in conversation.
Maybe I’m missing something here. Have you tried asking and had people not respond to that?
-
I have asked. Mostly about affiliates though.
I’ve been looking at the SWS coaching lessons and I’m now getting some ideas
-
-
Kevin McCarty posted an update 7 years, 5 months ago · updated 7 years, 5 months ago
“Sex, a Man’s Guide”
Anybody got the swipe on this sales letter?
I was reading about it here:
http://www.awaionline.com/2003/05/john-carlton-reveals-his-secrets/
I do some work in the sex niche and would love to read this letter.
-
Hi Kevin: Not really time for another swipe file letter since we just posted one on Tuesday but have one sex letter I can publish tomorrow.
The one I have is for a book called “What Women Want”. Not sure if it is the same, but I’ll find out, and this is a good one, anyway.
-
Hi Kevin: I found the letter (thanks to help from John). It is with all the others we are publishing but for some reason I missed it.
Thanks for asking. I will try to get it set up and published today. There is a bit of a process involved in getting the letters and commentary posted, so it may be tomorrow.. Then I will publish the other one…Read more
-
Sweet!
-
-
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Either one is fine.
Which one would I put in a headline?
I can’t see either one in a headline. A headline conveys benefits. Quote and Bid are not benefits. People aren’t really looking for quotes. They are looking to get a new kitchen or whatever for a reasonable cost and not get scammed.
Or they are looking to have the best home in the neighborhood and be the envy of all their neighbors,…Read more
My product is teaching tradesmen how to make a good income through quoting or bidding. Therefore the headline sentence will have benefits in it. For example: “Killer Bidding Secrets” or “Killer Quoting Secrets”
My product is teaching tradesmen how to win jobs from residential home owners.
Those aren’t my headline, but you can get my direction. Every culture has most used/preferred words that very slightly from other countries…
I think that the word you use would depend on the rest of the headline. In that example, Bid would be better just because it sounds better. Killer quoting secrets is a bit awkward. I don’t think that overall there is a preferred word.
Just my opinion, though.
Thank you for your help Virginia.
Bid comes from the idea that the companies are competing to have you as a client. Bid is the term used in the construction industry as well as in a lot of larger scale landscaping. The thing I see that separates the terms quote and bid is what Pete alluded to and depending on the nuances of the project. Home improvement if its something large like…Read more
Thank you for your help.
I’ll find out from my list (when I press the green button to start building this list) which term is more widely used in the context I’m using it in. Slang terms etc. I’ll buy the domain names for both. In the meanwhile I’ll split test each to see what results I get.
Thank you for your help guys!!
Hi Patrick: Pete and Ayries made good points. One thing you have to consider is that if your prospects are going after homeowners, the homeowners almost always use “quote”, even though it is technically a competition between contractors.
So, the contractors may respond to either “quote” (which is what their customers use) or “bid” (because they…Read more