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Daniel Cugliari posted an update 9 years, 2 months ago · updated 9 years, 2 months ago
Listening to John and Kevin’s podcast episode ‘On Story‘ got me really curious about how ‘tales’ get told of real-life events.
I’ve never been a good story teller – and piecing together chains of events that retain the same anticipation, angst or excitement from the original never came easy to me.
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Over the last few weeks I discovered Dan Carlin’…Read more -
Larry E. posted an update 9 years, 2 months ago
John,
Today AWAI released to those of us who subscribed to “BOOTCAMP ON DEMAND” from last months AWAI BOOTCAMP your presentation before the group and all I can say is WOW!!!
Not to give anything away in case others watch it there or you post it here (not even the title) but you took the gloves off for this one! I learned a whole lot of all new…Read more -
Larry E. posted an update 9 years, 2 months ago
While we are discussing GARY HALBERT he wrote a series of letters called THE BORON LETTERS to his youngest son Bond.
This book is available on Amazon under $25.00 and if you’re a fan of the late great Gary Halbert you should definitely read this book! -
Larry E. posted an update 9 years, 2 months ago
The Gary Halbert Letter
http://www.thegaryhalbertletter.com
The Gary Halbert Letter. The most valuable website on the Internet. -
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
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by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
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John Carlton’s Best Ads: Hey Guys, Watch This!
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Good Story 🙂
One of the things I realized early on working with John Carlton is that good sales copy is structured story telling. It has a lot in common with technical writing.
Just like a story designed to make you laugh, or cry, or learn a step-by-step process, there are constructs and patterns that have proven to work in copy.
That was…Read more
Oh nice.
I’d always assumed that good storytellers always learnt by intuition. (Unfortunately for me, my intuition told me to stop telling stories because I never hit the punch line).
It’s good to know I might be able to get some of the basics down at least, even if I don’t become a master storyteller.
That book looks super interesting – tha…Read more