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Tanner Harp posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Hi John.
I love your stories about being a slacker till your early thirties then hitting it big and demanding your way because you know your copy sells (like with Rodale, for instance).
Something that I’ve been curious about: how long did it take you to get to that level? Did that brash confidence come from consistently getting sales? What did y…Read more
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
Copywriting Tips – John Carlton – How to Develop a StoryIn this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John’s advice: When we talk […]
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Robert posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Hi John,
In regards to the freelancer course question by another member, I had a question. What do you suggest for those of us who don’t have a Rolodex with potential clients? What agencies would you suggest approaching?
Thanks,
Bob-
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Robert,
You can lookup agencies and copywriter-for-hire websites online. You’ll be among a LOT of writers if you go those routes. IMO, it’s not the best way to get jobs.
If you don’t have this already, get yourself 3 success stories. Contact everyone you know who might know someone who works in a business that needs copy (that’s all of…Read more
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Josh Earl posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Hey John, recently bought The Freelancers Course and I’m reading through it for the second time… Solid GOLD.
Here’s my question:
Can you elaborate on what specifically you did as a new freelancer to “work your Rolodex”? Were you calling people regularly on the phone just to check in? (That feels like it’s listing toward “bothersome yahoo”…Read more
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Hi Josh. This is all about your salesmanship chops. Look at your current network as a resource for your freelance career. Don’t abuse it, don’t mis-use it, but for sure don’t ignore it, either.
Think like a salesman. How might you approach people in your Rolodex (and, btw, I prefer a REAL Rolodex, with names written on cards you can flip…Read more
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Hey John, yes, that makes a ton of sense. I’m prone to overthinking things, and I know I’m doing that here.
“Think like a salesman” (and what that actually means) is the #1 thing I’ve gotten from your teaching. I’m one of those writers learning to sell, so I need to have it pounded into my skull repeatedly.
Thanks!
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Tanner Harp posted an update 9 years, 5 months ago · updated 9 years, 5 months ago
Hi Marketing Rebel team. The two available kickass copywriting crash course videos are great! Are there any more of those that will become available?
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Hi Tanner: We will be publishing them over the next few weeks. There are 8 in all. The next one will be published on Sunday.
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Thanks Virginia!
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Are they in the bonus material?
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You can find them in the top menu (John Carlton’s Corner/Kickass Copywriting Crash Course). They are a part of the regular MRIC content. If you can’t find them, send me a PM
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Thank you, Virginia. Also, please add me to the list for info regarding continued coaching. I’m very interested in continuing to be mentored by Jimbo Curley. Thank you.
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Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
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Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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John Carlton replied
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Everyone’s path to expertise will be different. For me, just getting good at being a “regular” copywriter for agencies was a goal — I didn’t think much beyond that, because I barely had an idea what a freelancer did, or what possibilities were out there.
After a couple of years, I had met Jay Abraham, and through him other copywriters who were…Read more