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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Golf With Bad Clubs
John Carlton explains how the best in a field uses fewer tools. His comments: And it wasn’t a retro thing he was talking about. He was […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Alternative Investments for Your IRAThe investment options for an IRA are almost unlimited. Just stay away from insurance policies and collectibles, and abide by the law against […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Control In Copywriting
John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: The Company Line
John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Retirement Planning BasicsIn this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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